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An Incredible A-Z Glossary of Website “Stuff”

Reading Time: 12 minutes

Unfamiliar waters are always intimidating. Especially when the waters are a rapidly changing ocean of terminology that is extremely important for the success of your website. Surprisingly, ‘bounce rate’ is not the tempo at which a ball bounces, and ‘clickbait’ is not used for fishing (it might be used for phishing though!). Feeling confused? Worry no more. We have created the ultimate glossary of online marketing terms specifically for small business owners and service providers, from our photographer friends to eCommerce beginners.

After reading our glossary you will not only be able to understand the online jargon, you’ll also know how to apply it to promote your own business. While you’ll probably never (and shouldn’t) build your own website, you have to know these words so that can hire the right people, keep on top of your rights and move your tech forward to better serve your marketing strategy.

A/B testing
Comparing two versions of a web page to see which one performs better. The difference between the two compared versions (called A and B) should be specific, for example – the color of the ‘Contact me’ button, a title on the homepage, or the cover photo of an image gallery. You’ll also see that many business owners use A/B Split Campaigns are great for email marketing – essentially you get to choose two different subject lines and see which one works best with the highest open rate.

Let’s say you’re a business owner: one of your website’s purposes is to make potential clients contact you. You could compare two versions of your Contact page, where the contact form or phone number appears in a different design or location.

Alt text
A textual description that informs search engines about the content of an image on a website. It is extremely important to enter an alt text for every picture, as it helps your website rank better on Google.

A regularly updated website where an individual, a professional or a small company shares their experiences, tips and observations, along with related images and links.
For travel business owners, blogging is essential for both branding purposes and for improving their website’s ranking in search engines, who adore freshly updated websites.

Bounce rate
The percentage of visitors who navigate away from a website after viewing only one page. If the BR in your website’s analytics is extremely high, you might want to improve the content of your homepage (it’s A/B testing time!) and make sure all your website’s pages are linked to one another and are easily accessible.

The process involving creating a unique name and image for a product or a service-based business, using a consistent theme throughout all marketing and sales materials. Branding aims to differentiate your business from competitors in order to attract loyal customers. Make sure both your offline and online presence have the same tone and style, including your website, business cards, logo and social media channels.

A title or brief explanation that presents a link, image, an event or any other social media post. A caption should be sharp and witty, completing the element it is posted with. It will largely determine if your followers click your post – or not.

An eye-catching image or text with the main purpose of attracting attention and encouraging visitors to click on a link. In social media marketing, this could be an example of a very successful caption. Warning: for the sake of your SEO, don’t force it, by writing delusive captions that aren’t related to the content of your post. Otherwise, people will leave your page as soon as they land on it (see Bounce rate).

Content marketing
A marketing approach that involves the creation and sharing of valuable and relevant content (such as videos, blogs, and social media posts) to attract a defined target audience and stimulate interest in one’s products or services. To find out more, see definitions for Blog and SMM.

Contact form
An element on a website that allows users to communicate with the site owner. It has fields for filling in your name, address and type of comment. For small business owners, it’s an absolute must. Make sure to connect your contact form with a current email address to receive messages from potential clients.

Conversion rate
The percentage of your website’s visitors who perform a desired action (book your services, subscribe to your newsletter, buy your products, etc.).

CTA (Call To Action)
The element of a marketing message that persuades a person to perform the desired action, as in “Buy now”. For example, a CTA on a personal trainer’s homepage would lead to their Contact page or any other option to book their services.

Domain name
A friendly and memorable name that is given to a certain IP address on the web. Simply put, it’s a website’s address on the world wide web. In “www.sandramclemore.com”, “SandraMcLemore” is the domain name.

Digital marketing
All the marketing efforts delivered through digital channels, such as search engines, websites, social media, email, and mobile apps. A digital marketing strategy includes an online portfolio and website optimized for search engines, social media presence, a blog, and even paid advertising campaigns on Facebook or Google.

Email marketing
See Newsletter.

Email signature
A block of text at the end of an email message which contains the sender’s name and contact information. For a greater impact, make sure to add a signature with your logo, business name, social media profiles and a link to your online portfolio.

The buying and selling of products and services by businesses and consumers over the Internet. Check out the complete eCommerce checklist for starting an online store.

Not the event that leads to a wedding, but a metric that measures public shares, likes and comments on social media posts. The engagement rate and quality allow you to evaluate whether a post was successful and can improve your online marketing strategy.

Fresh content
Updating your website regularly with new content will improve its SEO ranking and will encourage your website visitors to come more often.

There’s a 99.9% chance you know what it is, but here’s the definition: Facebook is an extremely popular social networking website that allows users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.

For small companies: an irresistible tool for online marketing. Having a dedicated Facebook page for your business makes it easier for potential clients to find and contact you, as well as to admire and share your work. Here are the latest Facebook features you need to know about.

Golden triangle
In web-design, this is the viewing pattern of a web page created by tracking users’ eye activity. This area attracts the main focus of attention and is most likely to receive user clicks and engagement. The triangle runs from the top left corner of the page to the top right and diagonally down and across to the bottom left corner above the fold.

Conclusion: your main message, Call To Action (see CTA) and contact details should fall inside this magical area.

A popular search engine, as well as a verb that refers to searching the Internet using the Google search engine. See SEO for more details.

Google My Business
A free tool for businesses to manage their presence across Google. By verifying and editing your business information, you can help customers find you and tell them the story of your business.
If you have a physical location (photography studio, hotel, store, etc.) it is extremely important to make sure your business’ name, address and contact details are all up-to-date. This is critical for your local SEO efforts.

Google Analytics
A powerful web analytics service that tracks and reports website traffic. Check your website traffic regularly, be it after sharing an image on social media, running a paid campaign, or simply on a weekly basis. Check out the “Audience” section to learn about your visitors, “Behavior” to understand what type of content engages them the most, and “Acquisition” to evaluate your paid campaigns and general traffic sources.

A social networking platform by Google. Not very successful in terms of popularity, but essential for improving your website’s ranking in Google’s search results. If you’re marketing your business in social media, it’s worth to invest an extra couple of minutes on sharing your content on Google+ as well.

A word or phrase preceded by a pound sign (#), used to identify messages on a specific topic. They are extremely useful for promoting content on social networks, especially Instagram and Twitter. Read our guide on how to use hashtags in social media. Bonus tip: whenever you share a photo on Instagram or Twitter, make sure to use relevant hashtags to grow the post’s exposure beyond your followers. Creating a specific post for a trending hashtag is always a good idea.

A person who has the power to influence many people, mostly through social media, in a specific field or professional area. If your Instagram (or Facebook/Twitter) profile is extremely popular, you might be contacted by brands regarding paid posts to promote their message or product within the context of your channel.

A popular online photo sharing and social networking platform. For travel entrepreneurs: your ultimate go-to online marketing channel. Sandra McLemore has some amazing training, Power Sessions and courses to get you started and winning on Instagram.

Internal linking
A link on a web page that leads to another page, image or document within the same website. On top of improving navigation, valuable internal links improve your website’s SEO.

Not the coffee, nor the island in Indonesia, but a type of coding language. It has been replaced by HTML5 on all many websites for optimal performance.

In SEO: a two to five word sentence that describes what your business or website is about. Keywords make it possible for people to find your web content (site or social media accounts) via search engines. Learn the magic of finding the perfect keywords for your website.

Landing page
A standalone web page distinct from your main website that has been designed for a single focused objective (promote a product, invite to an event, etc.). For example, if you’re running an advertising campaign with a special offer (i.e. 20% early bird discount for Valentine’s Day), it’s better to create a dedicated landing page, with a clear description of the offer and an attractive call to action (see CTA).

Layout (or Gallery)
The way images on your website are showcased.

A social networking site designed specifically for the business community. It’s often an overlooked social platform, which you can only benefit from.

Local SEO
An online marketing approach, in which a website is optimized for promoting products or services to its local target audience.

A graphic representation or a symbol of a business name, often uniquely designed for quick recognition. It is recommended to follow logo design trends within your area of expertise.

Meta tag
A snippet of text that describes a page’s content. Meta tags don’t appear on the page itself, but only in the page’s code, telling search engines what a web page is about. Make sure to update the meta tags (SEO title and SEO description) for each of your website’s pages. Include your focus keyword and location for better results.

A branded content site that lives outside of the company’s main website. For photographers: with Photo Albums you can create a handy microsite for your clients in a click. They can access their dedicated website, and easily share photos with their friends and loved ones. The album will have your branding on it – a win-win for both sides. Did we mention it’s completely free?

Mobile friendly
Smartphones may be man’s new best friend, but the actual meaning of this term relates to the ease of use of a website from a mobile device, especially the small screens of iPhones, Samsungs and their counterparts. Calling all small business owners: your website has to be mobile-friendly, as that’s how most of your potential clients will be looking for you. Worry not – it’s easy to enable the mobile-friendly version of your website.

A regularly distributed email publication that is generally about one main topic of interest to its subscribers. You can offer your website visitors the option to subscribe to a newsletter, where you’ll share news, special offers, stunning photos, or anything that might interest your target audience and grow their loyalty. It’s called email marketing, and once you get the hang of it, you can earn 10xtimes more than you do now. Sandra McLemore has some amazing resources. Check out her Email List Building course, it’s a true game changer!

Interacting with other people to exchange information and develop contacts, especially to further one’s career. Social media has really made it simple to maintain connections almost effortlessly. As they say – you like mine, and I’ll like yours. Still, keep in mind that offline networking is no less important. Be it a photo shoot stylist, a wedding designer, or just a happy client – they are all extremely valuable contacts to have both online and offline.

Online portfolio
A compilation of one’s work in digital form. The purpose of an online portfolio is to give a prospective client a sense of who you are, what you can do and whether you meet their expectations.

For photographers and designers: an absolute must-have in the digital era. The chances of getting hired without an online portfolio are as low as the exposure of a pitch-black photo.

Online advertising
See PPC.

Organic traffic
Traffic that comes to your website as a result of unpaid search results. The main purpose of optimizing a website for search engines (SEO) is to drive as much free traffic to a website as possible.

Paid directories
An online list or catalog of websites that have an enlistment fee.

A web analytics metric defined as the total number of pages viewed on a website within a given amount of time. This metric may indicate whether your website visitors are engaged enough with the content to explore it further than the homepage. The higher your Pageviews number is, the better.

A social media platform that allows users to organize and share images and videos from around the Web. Users create pinboards in different categories and save their respective content.
From sharing original ideas for a photoshoot to wowing viewers with your most stunning photos – Pinterest users can easily attract new visitors to their website. Here’s how a small business can make the most of what Pinterest has to offer.

Stands for Pay-Per-Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. Running a PPC campaign on Google or Facebook can grow your customer reach, but requires a thorough study in order to make the investment in paid advertising profitable.

QA (Quality Assurance)
A way of preventing mistakes or defects in manufactured products or in this case, online services. Before publishing your website or sending a newsletter, show it to your close friends or anyone whose opinion you trust. Ask them to navigate through the website, review the content, follow the links, and give you honest feedback. If an error is spotted, it’s better that your friends find it, and not your potential clients.

In SEO, ranking refers to a website’s position in the search engine results page. Ranking depends on more than 200 factors like content relevance to the search term, or the quality of links pointing to the page. The best way to rank is to work with your web designer to ensure your site is setup correctly, and then put weekly fresh content onto it.

Referral traffic
These are visitors to your site that come from direct links on other websites rather than directly or from searches. Referral traffic increases the “page rank” of your blog, which boosts its position in Google’s search results.

One way to obtain referral traffic is by writing a review on your blog about a product or service, and then offering that brand to add a link to your article on their site. Traffic from social networks also counts, thus adding a Facebook “Like” button on your website or blog can boost referral traffic by 50%.

RSS (Rich Site Summary)
An Internet technology standard that allows people to receive updates to web-based content of interest. If you have a blog, make sure to add an RSS button, so that your readers can get your updates automatically in their RSS feed.

SEO (Search Engine Optimization)
An area of website development that seeks to improve the site’s visibility in search engine results. SEO methods include improving a website’s content, navigation, User Experience, external and internal links, and more.

SMM (Social Media Marketing)
A form of digital marketing that utilizes social networking websites as a channel to reach existing and potential clients. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden their customer reach. Learn how to create a content strategy for social media.

Target audience
A particular group of people, identified as the intended recipient of an advertisement or message. Your website content, social media activity and any other form of marketing should be addressed to your target audience.

A written or spoken recommendation of a product or service from a previously satisfied customer. Testimonials can increase your conversion by more than 50% (that’s the difference between yes and no). Ask clients to write a review of your services, and add it to a dedicated recommendations section on your website. Video testimonials work even better than textual ones.

An online news and social networking website, which allows users to publish short messages up to 140 characters (aka tweets). It is a useful marketing tool if your work is relevant in real time, for example – photojournalism.

URL (Uniform Resource Locator)
Simply put, it’s the address at which a website is found. The URL is composed of your domain name (see Domain Name) and your extension (.com, .net, .photo, .org, etc.).

USP (Unique Selling Proposition)
A factor that differentiates a product or a service from its competitors, such as the lowest cost, the highest quality or the first-ever of its kind.

UX (User Experience)
This refers to a person’s emotions and attitudes about using a particular product, system or service. Make sure your website provides an optimal user experience. We just happen to have a beginner’s guide to mastering UX right here.

Video marketing
Thanks to the latest integration of video in popular social networks like Facebook, Twitter and Instagram, video is the most promising type of content marketing in the last couple of years.

Wix Video is the best tool to showcase your videos and the ones extracted from different platforms (like YouTube, Vimeo or Facebook) on your website in an easy and simple process.

In the online world: a symbol or a design embedded into a digital intellectual property (such as a photo) to identify its originator or owner. For photographers: to prove that you are the owner of an image and to avoid online image theft, it is recommended to protect the photos you post online with a watermark. Here’s how to easily watermark and protect your images.

A connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or an organization and devoted to a single topic or several closely related topics.
For photographers: see Online Portfolio.

A cloud-based web development platform that allows users to create HTML5 websites and mobile sites through the use of online ‘drag and drop’ tools. In other words, it’s a user-friendly website builder which allows you to create a stunning website without writing a single line of code. And it’s free!

Well, it’s not related to web marketing, but we couldn’t find a word starting with an ‘X’. Didn’t you always want to know what a xenopus is? Apart from being a useful word for scrabble, xenopus is a type of an aquatic frog native to sub-Saharan Africa, widely used as a model organism in biological research.

A video sharing service that allows users to watch videos posted by other users and upload videos of their own. Learn how to start a successful YouTube channel for your biz now!

See Xenopus.

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This membership is a no brainer for anyone who wants new clients on a continuous basis. Each month the content, training, coaching, tools, and templates are all about getting new clients and keeping them. What we teach you each month can be implemented into any travel business big or small, new or old.

If you can set aside 2-3 hours per month to learn and implement these high converting strategies into your business, you will get and keep more clients.


Looking for some answers for your travel business? If you’re feeling overwhelmed, stuck in a rut or just not sure what you’re meant to be doing to grow that baby business check out our quiz-page.

Laura P

In my free time, I’m a musician (pianist/vocalist/guitarist) and photographer while looking for opportunities to go hiking, travel, and read, especially about psychology. I love to visually bring clients dreams to life!

What I do

 As Design Lead and one of Travel Marketing and Media’s designers, I help manage the design team while designing websites, logos, and marketing kits for clients. With an MBA, I have over 20 years of experience in marketing and design, including over 10 years managing a marketing firm.

On my travel bucket list

Scotland, Ireland, Switzerland, Africa, Thailand, Alaska, Montana

My fave food

mango, pineapple, jalapeno, spicy Thai or Korean and BBQ (especially Kansas City BBQ brisket burnt ends), I also love to cook and try new foods!



My favorite people in my life

My fiance, family and my 15-year old rescued pomeranian chihuahua Casper

Matthew D

While his degree may be in journalism, he spends most of his time focusing on blogs and social
media writing for clients in various industries. When not writing, Matthew also spends a large chunk of his time working in education. He divides his time between working in the classroom and helping to run before and after school childcare programs. In his free time, he can be found reading, crafting, and keeping up with all things pop culture (just not the Kardashians).

What I do

Content Writer

On my travel bucket list

Cyprus, Prague (Again), Argentina, Australia

My fave food

Vegetable Lasagna, Any kind of soup,  Hummus, Chex Mix

My favorite people in my life

My parents, but specifically my favorite travel companion, my mother.

Tawney Clum

Tawney loves all things outdoors and treasures time with her friends and family. In her down time she takes advantage the beautiful  near by mountains and lakes while indulging in great fishing trips!

She loves her family and friends and a great family vacation!

What I do

Assistant Manager

On my travel bucket list


My fave food


My favorite people in my life

My Children and my Husband

Jeanna Akins

She has spent over a decade in the Administrative world and has a knack for order and direction. She is our go-to for a wide array of services. If she doesn’t have the answer she’ll find it or get you to the team member that does!

Jeanna enjoys time with her family (which includes a 13 year old Yorkie), being out doors and bringing old objects back to life. She also has a passion for volunteering in her community.

What I do

I proudly provide services as Travel Marketing and Media’s business manager. Leading our concierge’s, creative team, and content production for Social Media Solutions as well as work with VIP clients and organize events for Sandra.

On my travel bucket list

Germany,  Iceland and Norway.

My fave food

Mexican, Italian and Thai food.

My favorite people in my life

My Family and friends for sure, life just wouldn’t be as great without them and a special shout out to my husband who puts up with me!

Svetlana I

Svetlana is known for her detail-oriented nature and her desire to learn. She is multilingual, enjoys yoga, new experiences, and loves travel!

What I do

I make sure our clients get answers to their questions and get to the right courses at the right time

On my travel bucket list

All around Seattle, Vancouver, and Anchorage

My fave food

Anything-raw vegan with a steaming hot mug of pure cacao

My favorite people in my life

My mom

Emily B

As a North Carolina native, Emily spent most of her summers on the coast so her love for the sea and adventure developed at an early age. Since moving to New York, Emily has built a career around travel and looks forward to exploring more of Southeast Asia and South America in the future.

What I do

Freelance writer for social media, websites, destinations, and blogs. 

On my travel bucket list

Vietnam, Australia, and Costa Rica!

My fave food

Anything Italian and a really good cheeseburger!

My favorite people in my life

Family and my friends/travel buddies!

Jenny M

While on faraway trips from Charlotte, her guilty pleasures are relaxing at the beach, occasional visits to Austin, TX, and any cocktail with Malibu Coconut Rum. She enjoys the local scenery and laid-back bar scenes.

What I do

I am the Design Lead and also one of Travel Marketing and Media’s designers. I help manage the design team and jump in when needed. When I’m not helping out my team members, I design websites and graphics for some of our clients.

On my travel bucket list

Hawaii, Dubai, Australia, United Kingdom, Maldives

My fave food

Korean BBQ – Thinly sliced fatty beef brisket with white rice. Chimichanga filled with ground beef and rice and beans.Breakfast food – Steak & Eggs, grits, and hashbrowns. Lamb chops. Sweet and Sour Chicken. Bun Thit Nuong (Grilled pork with vermicelli rice noodles)

My favorite people in my life

The loves of my life: my significant other, immediate family, and last but not least, my son.

Dana B

When she’s not making beautiful websites, Dana enjoys spending time with her husband and young daughter. She’s always looking to plan their next road trip or outdoor adventure, and can’t help but be expired but the amazing destinations she learns about through her work every day.

What I do

I help bring the client’s business to life by crafting stunning websites and marketing pieces to showcase their unique travel services.

On my travel bucket list

My travel bucket list right now is focused more on domestic destinations. I want to see more of our beautiful country–the Rockies, the Grand Canyon, the New England coast, the Florida Keys, and Hawaii just to name a few!

My fave food

I love all different kinds of foods but right now I’m really digging Mediterranean flavors. Give me all the garlic and all the spices!

My favorite people in my life

My favorite people in my life are of course my husband and daughter, my parents and siblings, and my dog Lucy!

Anthony McLemore

Not only does Anthony co-host some of the video related Power Sessions with Sandra, but he also created an incredible course for travel bussinesses showing them how to use video to increase their sales.

If you’re lucky you’ll also catch him at a travel conference on stage or in our booth.

What I do

I direct and produce video content for travel suppliers such as cruise lines, hotel chains, associations, consortia, host agencies, and tour operators. My expertise is in interviewing and storytelling and the content that I produce is an excellent investment for suppliers as they can use it for many years to come. I travel with a film crew to the suppliers and we also travel to destinations to capture photos and videos to build supplier media libraries.

On my travel bucket list

Snowboarding in the Swiss Alps, exploring the South Pacific islands where my wife’s family is from, a safari with my son and wife in South Africa, and a first-class train adventure somewhere exotic.

My fave food

Japanese, Thai, Italian, Greek

My favorite people in my life

Not surprisingly…. Sandra and Houston! I also have amazing parents, family, and friends in every corner of the globe that I am grateful for.

Jonnelle Davis

In the meantime, as a travel content editor, Jonnelle helps to deliver clean and engaging content to our travel agents.

She enjoys reading, writing, and spending time with her family, and she savors opportunities to have new experiences, big and small.

What I do

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On my travel bucket list

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My fave food

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My favorite people in my life

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Jenn G

She specializes in blogs and articles about family and home but has a passion for travel.

When she’s not working, she enjoys time with her husband, three (adult) children, and five pets. She and her family live in a beautiful area in Maine with no shortage of things to do!

What I do

Freelance writer

On my travel bucket list

Hawaii, Italy, and Australia

My fave food

Cheeseburgers and fried chicken (not healthy, but I don’t care – yum!)

My favorite people in my life

My husband and children

Es M

Es is a creative digital designer. She enjoys creating and designing websites and graphics. When she’s not designing websites, she’s hiking and enjoying the outdoors.

What I do

Wordpress and Wix Website Designer.



On my travel bucket list

Thailand, Mauritius, and Mozambique.

My fave food

Malva pudding – A caramelized sweet cake soaked in creamy syrup and typically served with custard, but I like mine with vanilla ice cream.

My favorite people in my life

My family and my friends. 

Amanda B

In her spare time she enjoys spending time with her family, listening to music, and playing video games. She lives in suburban Chicago where she has lived all her life.

What I do

I write blog posts and create destination guides.

On my travel bucket list

Ireland, Australia, Italy, a Caribbean cruise

My fave food

Spicy chicken, grilled steak and potatoes, pepperoni and sausage pizza

My favorite people in my life

My husband, twin daughters, and my awesome group of friends


Charisse has a wealth of administrative knowledge and experience. She’s from North Carolina, and has a really calm demeanor yet is eager when it comes to her work.

What I do

Learning the ends and outs of the web design process, responding to questions and concerns from clients.

On my travel bucket list

Johannesburg, North Holland, Alaska

My fave food


My favorite people in my life

My mom, my sisters, my cousins, and my friends from H.S/College.



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Kelsea R

Kelsea is one of our 4 amazing concierges providing excellent service to Travel Marketing and Media Clients. She brings 10+ years of experience and also assists in project management. She is always up for a challenge and looking to get things done!

What I do

I am a Client Concierge and I make sure we keep our advisors happy!

On my travel bucket list

Next time I’m able to travel internationally, I’ll be crossing Greece off my list

My fave food

Mexican street tacos with lots of cilantro and lime

My favorite people in my life

My partner, Cait and my hound/beagle mix, Chester.

Lou M

Always up for a new adventure and learning more about what the world has to offer. A laid-back and caring individual that loves spending time with her family, playing guitar, reading, and solving puzzles.

What I do

I’m a Graphic Designer and Design Support for Travel Marketing and Media. I help create websites and other graphic elements, as well as helping my other team members. I also work with other clients creating UI and digital content on many platforms.

On my travel bucket list

Italy, Maldives, and Australia.

My fave food

I love smoked salmon and cream cheese on a croissant, sushi, watermelon, any warm homemade food, and a cup of matcha latte any time.

My favorite people in my life

My family is my everything. All I do is for them. My partner holds the most special place in my heart, as I can’t see myself without him.

Orestes D

Orestes is the lead on Wordpress development projects. He possesses 10+ years of experience working with companies to bring their ideal online presence to life, with clientele ranging from small business owners to large travel brands.

What I do

Build all the Wordpress websites.

On my travel bucket list

Scotland, Ireland and India.

My fave food

Mexican and Italian.

My favorite people in my life

My wife, kids and family.

Jordana M

Jordana brings 17 years of travel industry experience to the team. She’s traveled to 80+ countries, spends every spare minute she can exploring her local mountains, and is the proud Mother of an adventurous, globetrotting little human.

What I do

Copy shop Writer

On my travel bucket list


My fave food

Singaporean Chicken Rice

My favorite people in my life

My son, my Mom, and my community of girlfriends

Hannah W

Hannah joins our group with a skillset packed with design, social media and communication roles.  She supports our team in any way she can and has an extensive background in all things marketing. 

What I do


On my travel bucket list


My fave food


My favorite people in my life


Jacqueline K

Jacqueline herself is an avid traveler and brings exceptional experience to the team with her digital marketing, branding and operations.  In her own words she is always looking to add new skills to her arsenal!

What I do

I’m one of TMM’s Marketing Coordinators

On my travel bucket list

Everywhere I haven’t been! Top of my list is Finnish Lapland, Egypt, South Africa, and Antarctica

My fave food

The 3 P’s: Pizza, Pasta, and Popcorn, plus Rack of Lamb and anything Wild Boar

My favorite people in my life

I just got married (Yay for being a COVID-Bride) so my husband, my family, my friends who are really family.  I’ve lived around the United States and have been lucky enough to find a really incredible group of people to laugh with, talk to, go on adventures, and just love each other.

Sandra McLemore

Sandra created Travel Marketing & Media, a marketing agency for travel business owners who want to create a consistent stream of new clients so that they can have a wildly profitable travel business that brings them joy.

She speaks regularly at travel industry events around the world and in 2021 will launch her new travel magazine & travel accessories collection.

Sandra is also the host of Travel Market Report TV, the travel industry’s leading trade publisher, and the travel expert featured on Daily Mail TV, CNN, BBC World News, ABC, morning TV shows, and talk shows.

What I do

I create and teach our signature online course, our masterclasses, workshops and host the Travel Marketing Townhall meetings. I also provide webinars and keynotes for host agencies, consortia and large travel industry events.

On my travel bucket list

South Korea, South Africa, a river cruise, Sri Lanka, a world cruise!

My fave food

Vietnamese, Thai, Italian, Japanese.

My favorite people in my life

My husband Anthony, our baby Houston, my Goddaughter Nomi, and all of our amazing friends and family. We have an amazing village. And of course I’ll always love Oprah, Amy Porterfield and Donald Miller.