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5 Types of Opt-in Forms

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One of the keys to building your travel brand is cultivating your client following and keeping them engaged through savvy email marketing. To build up a successful email marketing plan, you need to start at the beginning with an effective opt-in form that yields a high rate of conversions. A proper opt-in form will deliver quality leads with whom you want to connect. Read ahead to explore five types of opt-in forms that help empower your email marketing strategy.

5 Types of Opt-in Forms

1. Standard
The Standard email opt-in form is one of the most frequently used of all. You typically see these kinds of forms in the web page’s sidebar or on a blog post. They’re standard on popular blog sites, as well as new and business websites.

Standard opt-in forms are great for driving increased web traffic and blog visits. This is particularly true among passive readers and site visitors who may need that extra nudge to become more engaged with your brand or content.

These types of opt-in forms can be embedded anywhere on your website, but consider utilizing the middle of your page if the content stretches past 1,500 words. This breaks up the content and provides a little reminder to the reader as she reads through your page.

2. Pop-Up
Though they can seem intrusive to a certain extent, Pop-up email opt-in forms are generally better than other methods of gaining conversions. By using pop-up opt-in forms effectively, you can avoid annoying your website visitors.

With pop-up opt-in forms, you can customize when they show up based on the percentage of your site the viewer has scrolled through. You can also set a timer for pop-ups to appear after your website visitor has been on the site for a previously-specified amount of time. Pop-up opt-in forms are sure to grab the attention of the viewer, but be sure to configure them so that they don’t become too intrusive.

3. Exit Intent
Want to tempt your website visitor with an opt-in email form before they exit your site? Consider an Exit Intent opt-in form that is activated whenever the user moves their cursor outside of the browser window. This option gives them a final opportunity to engage with your subscription offer.

4. Slide-In
Similar to the pop-up opt-in form, Slide-Ins appear on the user’s screen without being actively selected. However, rather than showing up in the center of the device’s screen, Slide-Ins crawl from the bottom left or right side. This more subtle appearance allows your website visitor to see your content. It’s a less distracting way to remind the user that they can benefit from your email subscription service. It’s also helpful to include some incentive for signing up when utilizing this type of opt-in form.

5. Bar
Also known as an announcement bar, a Bar opt-in form consists of a webpage-length ribbon across the top of the page. This bar generally includes a brief sentence inviting the user to follow the call-to-action. The bar email opt-in form is one of the least intrusive types, even though it consistently displays for the website visitor to see and consider.

When deciding which email opt-in form is best for your website, think about your clients and their preferences, as well as the type of experience you want them to have while exploring your content. No matter which of these opt-in form types you settle on, you’re taking a step in the right direction to find success through email marketing. To learn more about how you can use ConvertKit to build your email marketing list in your business and to see some helpful how-to guides, visit www.travelmediaandmarketing.com/converkit.

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Charisse has a wealth of administrative knowledge and experience. She’s from North Carolina, and has a really calm demeanor yet is eager when it comes to her work.

What I do

Learning the ends and outs of the web design process, responding to questions and concerns from clients.

On my travel bucket list

Johannesburg, North Holland, Alaska

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Tex-Mex

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My mom, my sisters, my cousins, and my friends from H.S/College.

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In her spare time she enjoys spending time with her family, listening to music, and playing video games. She lives in suburban Chicago where she has lived all her life.

What I do

I write blog posts and create destination guides.

On my travel bucket list

Ireland, Australia, Italy, a Caribbean cruise

My fave food

Spicy chicken, grilled steak and potatoes, pepperoni and sausage pizza

My favorite people in my life

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She specializes in blogs and articles about family and home but has a passion for travel.

When she’s not working, she enjoys time with her husband, three (adult) children, and five pets. She and her family live in a beautiful area in Maine with no shortage of things to do!

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Freelance writer

On my travel bucket list

Hawaii, Italy, and Australia

My fave food

Cheeseburgers and fried chicken (not healthy, but I don’t care – yum!)

My favorite people in my life

My husband and children

Matthew D

While his degree may be in journalism, he spends most of his time focusing on blogs and social
media writing for clients in various industries. When not writing, Matthew also spends a large chunk of his time working in education. He divides his time between working in the classroom and helping to run before and after school childcare programs. In his free time, he can be found reading, crafting, and keeping up with all things pop culture (just not the Kardashians).

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Content Writer

On my travel bucket list

Cyprus, Prague (Again), Argentina, Australia

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Vegetable Lasagna, Any kind of soup,  Hummus, Chex Mix

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My parents, but specifically my favorite travel companion, my mother.

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In the meantime, as a travel content editor, Jonnelle helps to deliver clean and engaging content to our travel agents.

She enjoys reading, writing, and spending time with her family, and she savors opportunities to have new experiences, big and small.

What I do

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On my travel bucket list

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My fave food

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My favorite people in my life

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Anthony McLemore

Not only does Anthony co-host some of the video related Power Sessions with Sandra, but he also created an incredible course for travel bussinesses showing them how to use video to increase their sales.

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What I do

I help bring the client’s business to life by crafting stunning websites and marketing pieces to showcase their unique travel services.

On my travel bucket list

My travel bucket list right now is focused more on domestic destinations. I want to see more of our beautiful country–the Rockies, the Grand Canyon, the New England coast, the Florida Keys, and Hawaii just to name a few!

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I love all different kinds of foods but right now I’m really digging Mediterranean flavors. Give me all the garlic and all the spices!

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On my travel bucket list

Hawaii, Dubai, Australia, United Kingdom, Maldives

My fave food

Korean BBQ – Thinly sliced fatty beef brisket with white rice. Chimichanga filled with ground beef and rice and beans.Breakfast food – Steak & Eggs, grits, and hashbrowns. Lamb chops. Sweet and Sour Chicken. Bun Thit Nuong (Grilled pork with vermicelli rice noodles)

My favorite people in my life

The loves of my life: my significant other, immediate family, and last but not least, my son.

Emily B

As a North Carolina native, Emily spent most of her summers on the coast so her love for the sea and adventure developed at an early age. Since moving to New York, Emily has built a career around travel and looks forward to exploring more of Southeast Asia and South America in the future.

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Freelance writer for social media, websites, destinations, and blogs. 

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Vietnam, Australia, and Costa Rica!

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Lana is known for her detail-oriented nature and her desire to learn. She is multilingual, enjoys yoga, new experiences, and loves travel!

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All around Seattle, Vancouver, and Anchorage

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Anything-raw vegan with a steaming hot mug of pure cacao

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Germany,  Iceland and Norway.

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Mexican and Italian food.

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Keshaunda loves to travel and spent several years working onboard the world’s biggest cruise line. Now, instead of keeping a Cruise Director in line, she spends her days helping travel advisors to pull together content for their incredible websites and branding.

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Operations manager

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Africa

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Lasagna

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Family

Sandra McLemore

Sandra created Travel Marketing & Media, a marketing agency for travel business owners who want to create a consistent stream of new clients so that they can have a wildly profitable travel business that brings them joy.

She speaks regularly at travel industry events around the world and in 2021 will launch her new travel magazine & travel accessories collection.

Sandra is also the host of Travel Market Report TV, the travel industry’s leading trade publisher, and the travel expert featured on Daily Mail TV, CNN, BBC World News, ABC, morning TV shows, and talk shows.

What I do

I create and teach our signature online course, our masterclasses, workshops and host the Travel Marketing Townhall meetings. I also provide webinars and keynotes for host agencies, consortia and large travel industry events.

On my travel bucket list

South Korea, South Africa, a river cruise, Sri Lanka, a world cruise!

My fave food

Vietnamese, Thai, Italian, Japanese.

My favorite people in my life

My husband Anthony, our baby Houston, my Goddaughter Nomi, and all of our amazing friends and family. We have an amazing village. And of course I’ll always love Oprah, Amy Porterfield and Donald Miller.