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What’s the Purpose of Email Marketing?

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If you’ve been in the travel and marketing game for as long as I have, you’ve probably seen your fair share of tactics that have worked, as well as those that didn’t turn out quite right. You can’t learn to become successful without finding out what isn’t right for your business.

And I’m here to tell you that when it comes to travel agents and how they market their business, the same mistakes are always constantly being made.

We expect by simply posting to social media that new clients are going to come to us.

Or perhaps you build an entire new website and think that that’s enough to have people knocking down your door to try and book their next trip, which might not even take place for months or even years from now.

The expectation that your clients will come to you can actually put a damper on your business. The reason why is pretty self-explanatory: you’re not taking the time or putting in the effort to build these relationships.

One of the easiest ways to nurture these relationships and show your clients that you’re as dedicated to them as they are to you is with email marketing.

What is email marketing?
In the most logical sense, email marketing is the use of email to promote or engage with subscribers about your various products or services. But even more importantly, it’s also a way to develop relationships with prospective clients and customers.

What’s the point of email marketing?
The importance of email marketing might seem a bit hazy to some, but if you take the time to understand it, you’ll discover that there are actually a lot of benefits of using email marketing to nurture relationships with potential clients. Below are some major reasons why email marketing can be beneficial to the success of your business:

1. Creates Direct Line of Communication
Unlike traditional mail marketing, by using email, you are creating a direct line of communication with your audience. Traditional mail relies on other outliers that could prevent the information from reaching the customer altogether, and the same can be said about social media and its use of algorithms and third-party applications.

2. You Own Your Email List
After putting in the work to build up your email list and retrieve contact information for interested clients, it only makes sense that you be in control of how you use this information. This affords you the opportunity to choose what you want to talk to your audience about, as well as how frequently you want to be in contact with them.

3. Automate your Emails
Email marketing can also allow you to help streamline your emails into email sequences that can help to save you time and money without putting your customer relationships on the lone. In doing so, you may find it helpful to segment your email list based on interests, goals, and a variety of other factors.

Email marketing doesn’t have to take a lot of work. Thanks to automation and segmenting your email list, you can reach all your clients and build relationships that will come into play when they’re finally ready to book a trip or learn more about their travel options.

Be sure to post any questions you might have below, and we’ll get right back to you!

Be sure to post any questions you might have below and we’ll get right back to you! And if you like this article give us some love by clicking on the ❤.

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Charisse

Charisse has a wealth of administrative knowledge and experience. She’s from North Carolina, and has a really calm demeanor yet is eager when it comes to her work.

What I do

Learning the ends and outs of the web design process, responding to questions and concerns from clients.

On my travel bucket list

Johannesburg, North Holland, Alaska

My fave food

Tex-Mex

My favorite people in my life

My mom, my sisters, my cousins, and my friends from H.S/College.

Amanda B

In her spare time she enjoys spending time with her family, listening to music, and playing video games. She lives in suburban Chicago where she has lived all her life.

What I do

I write blog posts and create destination guides.

On my travel bucket list

Ireland, Australia, Italy, a Caribbean cruise

My fave food

Spicy chicken, grilled steak and potatoes, pepperoni and sausage pizza

My favorite people in my life

My husband, twin daughters, and my awesome group of friends

Jenn G

She specializes in blogs and articles about family and home but has a passion for travel.

When she’s not working, she enjoys time with her husband, three (adult) children, and five pets. She and her family live in a beautiful area in Maine with no shortage of things to do!

What I do

Freelance writer

On my travel bucket list

Hawaii, Italy, and Australia

My fave food

Cheeseburgers and fried chicken (not healthy, but I don’t care – yum!)

My favorite people in my life

My husband and children

Matthew D

While his degree may be in journalism, he spends most of his time focusing on blogs and social
media writing for clients in various industries. When not writing, Matthew also spends a large chunk of his time working in education. He divides his time between working in the classroom and helping to run before and after school childcare programs. In his free time, he can be found reading, crafting, and keeping up with all things pop culture (just not the Kardashians).

What I do

Content Writer

On my travel bucket list

Cyprus, Prague (Again), Argentina, Australia

My fave food

Vegetable Lasagna, Any kind of soup,  Hummus, Chex Mix

My favorite people in my life

My parents, but specifically my favorite travel companion, my mother.

Jonnelle Davis

In the meantime, as a travel content editor, Jonnelle helps to deliver clean and engaging content to our travel agents.

She enjoys reading, writing, and spending time with her family, and she savors opportunities to have new experiences, big and small.

What I do

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On my travel bucket list

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My fave food

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My favorite people in my life

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Anthony McLemore

Not only does Anthony co-host some of the video related Power Sessions with Sandra, but he also created an incredible course for travel bussinesses showing them how to use video to increase their sales.

If you’re lucky you’ll also catch him at a travel conference on stage or in our booth.

What I do

I direct and produce video content for travel suppliers such as cruise lines, hotel chains, associations, consortia, host agencies, and tour operators. My expertise is in interviewing and storytelling and the content that I produce is an excellent investment for suppliers as they can use it for many years to come. I travel with a film crew to the suppliers and we also travel to destinations to capture photos and videos to build supplier media libraries.

On my travel bucket list

Snowboarding in the Swiss Alps, exploring the South Pacific islands where my wife’s family is from, a safari with my son and wife in South Africa, and a first-class train adventure somewhere exotic.

My fave food

Japanese, Thai, Italian, Greek

My favorite people in my life

Not surprisingly…. Sandra and Houston! I also have amazing parents, family, and friends in every corner of the globe that I am grateful for.

Dana B

When she’s not making beautiful websites, Dana enjoys spending time with her husband and young daughter. She’s always looking to plan their next road trip or outdoor adventure, and can’t help but be expired but the amazing destinations she learns about through her work every day.

What I do

I help bring the client’s business to life by crafting stunning websites and marketing pieces to showcase their unique travel services.

On my travel bucket list

My travel bucket list right now is focused more on domestic destinations. I want to see more of our beautiful country–the Rockies, the Grand Canyon, the New England coast, the Florida Keys, and Hawaii just to name a few!

My fave food

I love all different kinds of foods but right now I’m really digging Mediterranean flavors. Give me all the garlic and all the spices!

My favorite people in my life

My favorite people in my life are of course my husband and daughter, my parents and siblings, and my dog Lucy!

Jenny M

While on faraway trips from Charlotte, her guilty pleasures are relaxing at the beach, occasional visits to Austin, TX, and any cocktail with Malibu Coconut Rum. She enjoys the local scenery and laid-back bar scenes.

What I do

I am the Design Lead and also one of Travel Marketing and Media’s designers. I help manage the design team and jump in when needed. When I’m not helping out my team members, I design websites and graphics for some of our clients.

On my travel bucket list

Hawaii, Dubai, Australia, United Kingdom, Maldives

My fave food

Korean BBQ – Thinly sliced fatty beef brisket with white rice. Chimichanga filled with ground beef and rice and beans.Breakfast food – Steak & Eggs, grits, and hashbrowns. Lamb chops. Sweet and Sour Chicken. Bun Thit Nuong (Grilled pork with vermicelli rice noodles)

My favorite people in my life

The loves of my life: my significant other, immediate family, and last but not least, my son.

Emily B

As a North Carolina native, Emily spent most of her summers on the coast so her love for the sea and adventure developed at an early age. Since moving to New York, Emily has built a career around travel and looks forward to exploring more of Southeast Asia and South America in the future.

What I do

Freelance writer for social media, websites, destinations, and blogs. 

On my travel bucket list

Vietnam, Australia, and Costa Rica!

My fave food

Anything Italian and a really good cheeseburger!

My favorite people in my life

Family and my friends/travel buddies!

Lana

Lana is known for her detail-oriented nature and her desire to learn. She is multilingual, enjoys yoga, new experiences, and loves travel!

What I do

I make sure our clients get answers to their questions and get to the right courses at the right time

On my travel bucket list

All around Seattle, Vancouver, and Anchorage

My fave food

Anything-raw vegan with a steaming hot mug of pure cacao

My favorite people in my life

My mom

Jeanna Akins

She has spent over a decade in the Administrative world and has a knack for order and direction. She is our go-to for a wide array of services. If she doesn’t have the answer she’ll find it or get you to the team member that does!

Jeanna enjoys time with her family (which includes a 12 year old Yorkie), being out doors and bringing old objects back to life. She also has a passion for volunteering in her community.

What I do

I proudly provide services as Travel Marketing and Media’s business manager. Leading our concierge’s, creative team, and content production for Social Media Solutions as well as work with VIP clients and organize events for Sandra.

On my travel bucket list

Germany,  Iceland and Norway.

My fave food

Mexican and Italian food.

My favorite people in my life

My Family and friends for sure, life just wouldn’t be as great without them and a special shout out to my husband who puts up with me!

Keshaunda Lewis

Keshaunda loves to travel and spent several years working onboard the world’s biggest cruise line. Now, instead of keeping a Cruise Director in line, she spends her days helping travel advisors to pull together content for their incredible websites and branding.

Keshaunda also manages our design team. She loves her family and friends and a great family vacation!

What I do

Operations manager

On my travel bucket list

Africa

My fave food

Lasagna

My favorite people in my life

Family

Sandra McLemore

Sandra created Travel Marketing & Media, a marketing agency for travel business owners who want to create a consistent stream of new clients so that they can have a wildly profitable travel business that brings them joy.

She speaks regularly at travel industry events around the world and in 2021 will launch her new travel magazine & travel accessories collection.

Sandra is also the host of Travel Market Report TV, the travel industry’s leading trade publisher, and the travel expert featured on Daily Mail TV, CNN, BBC World News, ABC, morning TV shows, and talk shows.

What I do

I create and teach our signature online course, our masterclasses, workshops and host the Travel Marketing Townhall meetings. I also provide webinars and keynotes for host agencies, consortia and large travel industry events.

On my travel bucket list

South Korea, South Africa, a river cruise, Sri Lanka, a world cruise!

My fave food

Vietnamese, Thai, Italian, Japanese.

My favorite people in my life

My husband Anthony, our baby Houston, my Goddaughter Nomi, and all of our amazing friends and family. We have an amazing village. And of course I’ll always love Oprah, Amy Porterfield and Donald Miller.