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4 Simple and Free Tips to Improve Your SEO

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Marketing your travel agency and your efforts to drum up new travel clients can bet a daunting task. You’re probably used to the standard approaches of marketing, however beginning to steer your focus toward content that is SEO friendly can prove beneficial for all aspects of your agency.

What Exactly is SEO?

SEO stands for Search Engine Optimization, which is a fancy way of saying that it is a practice for increasing traffic to your website and other online content through organic search engine results.

This can sound likely a pretty expensive process, but in actuality, there are many things you can do to improve your SEO without spending so much as a dime.

And to help, here are four tips to get you started on your SEO journey!

    1. Match Your Content Ideas with Searchable Phrases
    So you think you have this excellent article post idea etched out about travel in Switzerland, but aren’t sure if it’s precisely what your readers or even people scouring the web are looking for.

    Believe it or not, there’s a simple way to find out: Google it!

    By doing a simple Google search, you can accomplish two things. The first thing Google will tell you is if your content or topic is something that people have searched for and are interested in reading about. The other thing it can tell you is what keywords or phrases people are using to search for similar content.

    2. Type Your Key Terms into Ahrefs
    One of the easiest ways to search for keywords and search queries is to use a search tool known as Ahrefs’ Keyword Explorer. What sets this search program apart from others is that there are search tabs that allow you to expand your original concept or idea into related terms. For example, the “All Keyword Idea” tab can transform your initial search for “travel to Switzerland” to expanded ideas like “When to travel to Switzerland” or “How to travel to Switzerland.” This can also help give you more insight into new words or ideas you can include in your copy.

    3. Determine What Your Competition is Ranking For
    After completing a search for your content idea, you’ve probably found at least one page or many search results that are similar. These other sources can be another SEO advantage for you, due to the use of platforms like Serpstat that can help you determine what these related content URLs are ranking for.

    That may sound confusing, but let’s break it down. Serpstat shows content creators extra elements that show up every time you put a query in Google. By using these, you can determine what future search engine result pages (SERPS) may look like. By predicting the SERPS, you can determine which keywords can produce the most number of search pages, as well as which queries are more complicated. When looking to find keywords for your content, you’ll want to find terms that have a high search volume and a low keyword difficulty.

    4. Display Your Keywords in Prominent Locations
    Now that you’ve determined which keywords to include in your content and even your content URL, we need to discuss where to display these keywords. Keyword placement is essential for readers because there is this expectation that upon arriving on your landing page, they should quickly find words that they initially searched for.

    Keyword prominence is essential to SEO improvement. You’ll want to incorporate your keywords into your page title and your URL slug. They should also be prevalent in the introductory paragraph of your article or content, as well as in subheadings and image alt text.

    While these steps are just the beginning of your SEO journey, they can help draw more eye to your content in almost no time at all. And the best part is they were totally free!

    Be sure to post any questions you might have below, and we’ll get right back to you! And if you like this article, give us some love by clicking on the ❤. We also encourage you to join our Facebook group for travel entrepreneurs, where we provide more great content.

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    WHAT SHOULD YOU BE FOCUSED ON IN YOUR TRAVEL BUSINESS RIGHT NOW?

    Looking for some answers for your travel business? If you’re feeling overwhelmed, stuck in a rut or just not sure what you’re meant to be doing to grow that baby business check out our quiz-page.

    Quentin T

    Quentin brings his creative abilities to the team creating video content for Travel Marketing and Media. He has formal training in video production, and various types of digital editing.

    What I do

    I am a video editor who works with Travel Marketing and Media to create the videos you find in Social Media Suitcases.

    On my travel bucket list

    Ireland, Sweden, France, and Japan.

    My fave food

    Phở, pancakes, eggs, and just about every form of sandwich you can think of.

    My favorite people in my life

    My loving girlfriend, my warm family, and my good friends.

    Matthew D

    While his degree may be in journalism, he spends most of his time focusing on blogs and social
    media writing for clients in various industries. When not writing, Matthew also spends a large chunk of his time working in education. He divides his time between working in the classroom and helping to run before and after school childcare programs. In his free time, he can be found reading, crafting, and keeping up with all things pop culture (just not the Kardashians).

    What I do

    Content Writer

    On my travel bucket list

    Cyprus, Prague (Again), Argentina, Australia

    My fave food

    Vegetable Lasagna, Any kind of soup,  Hummus, Chex Mix

    My favorite people in my life

    My parents, but specifically my favorite travel companion, my mother.

    Keshaunda Lewis

    Keshaunda loves to travel and spent several years working onboard the world’s biggest cruise line. Now, instead of keeping a Cruise Director in line, she spends her days helping travel advisors to pull together content for their incredible websites and branding.

    Keshaunda also manages our design team. She loves her family and friends and a great family vacation!

    What I do

    Operations manager

    On my travel bucket list

    Africa

    My fave food

    Lasagna

    My favorite people in my life

    Family

    Jeanna Akins

    She has spent over a decade in the Administrative world and has a knack for order and direction. She is our go-to for a wide array of services. If she doesn’t have the answer she’ll find it or get you to the team member that does!

    Jeanna enjoys time with her family (which includes a 12 year old Yorkie), being out doors and bringing old objects back to life. She also has a passion for volunteering in her community.

    What I do

    I proudly provide services as Travel Marketing and Media’s business manager. Leading our concierge’s, creative team, and content production for Social Media Solutions as well as work with VIP clients and organize events for Sandra.

    On my travel bucket list

    Germany,  Iceland and Norway.

    My fave food

    Mexican and Italian food.

    My favorite people in my life

    My Family and friends for sure, life just wouldn’t be as great without them and a special shout out to my husband who puts up with me!

    Svetlana I

    Svetlana is known for her detail-oriented nature and her desire to learn. She is multilingual, enjoys yoga, new experiences, and loves travel!

    What I do

    I make sure our clients get answers to their questions and get to the right courses at the right time

    On my travel bucket list

    All around Seattle, Vancouver, and Anchorage

    My fave food

    Anything-raw vegan with a steaming hot mug of pure cacao

    My favorite people in my life

    My mom

    Emily B

    As a North Carolina native, Emily spent most of her summers on the coast so her love for the sea and adventure developed at an early age. Since moving to New York, Emily has built a career around travel and looks forward to exploring more of Southeast Asia and South America in the future.

    What I do

    Freelance writer for social media, websites, destinations, and blogs. 

    On my travel bucket list

    Vietnam, Australia, and Costa Rica!

    My fave food

    Anything Italian and a really good cheeseburger!

    My favorite people in my life

    Family and my friends/travel buddies!

    Jenny M

    While on faraway trips from Charlotte, her guilty pleasures are relaxing at the beach, occasional visits to Austin, TX, and any cocktail with Malibu Coconut Rum. She enjoys the local scenery and laid-back bar scenes.

    What I do

    I am the Design Lead and also one of Travel Marketing and Media’s designers. I help manage the design team and jump in when needed. When I’m not helping out my team members, I design websites and graphics for some of our clients.

    On my travel bucket list

    Hawaii, Dubai, Australia, United Kingdom, Maldives

    My fave food

    Korean BBQ – Thinly sliced fatty beef brisket with white rice. Chimichanga filled with ground beef and rice and beans.Breakfast food – Steak & Eggs, grits, and hashbrowns. Lamb chops. Sweet and Sour Chicken. Bun Thit Nuong (Grilled pork with vermicelli rice noodles)

    My favorite people in my life

    The loves of my life: my significant other, immediate family, and last but not least, my son.

    Dana B

    When she’s not making beautiful websites, Dana enjoys spending time with her husband and young daughter. She’s always looking to plan their next road trip or outdoor adventure, and can’t help but be expired but the amazing destinations she learns about through her work every day.

    What I do

    I help bring the client’s business to life by crafting stunning websites and marketing pieces to showcase their unique travel services.

    On my travel bucket list

    My travel bucket list right now is focused more on domestic destinations. I want to see more of our beautiful country–the Rockies, the Grand Canyon, the New England coast, the Florida Keys, and Hawaii just to name a few!

    My fave food

    I love all different kinds of foods but right now I’m really digging Mediterranean flavors. Give me all the garlic and all the spices!

    My favorite people in my life

    My favorite people in my life are of course my husband and daughter, my parents and siblings, and my dog Lucy!

    Anthony McLemore

    Not only does Anthony co-host some of the video related Power Sessions with Sandra, but he also created an incredible course for travel bussinesses showing them how to use video to increase their sales.

    If you’re lucky you’ll also catch him at a travel conference on stage or in our booth.

    What I do

    I direct and produce video content for travel suppliers such as cruise lines, hotel chains, associations, consortia, host agencies, and tour operators. My expertise is in interviewing and storytelling and the content that I produce is an excellent investment for suppliers as they can use it for many years to come. I travel with a film crew to the suppliers and we also travel to destinations to capture photos and videos to build supplier media libraries.

    On my travel bucket list

    Snowboarding in the Swiss Alps, exploring the South Pacific islands where my wife’s family is from, a safari with my son and wife in South Africa, and a first-class train adventure somewhere exotic.

    My fave food

    Japanese, Thai, Italian, Greek

    My favorite people in my life

    Not surprisingly…. Sandra and Houston! I also have amazing parents, family, and friends in every corner of the globe that I am grateful for.

    Jonnelle Davis

    In the meantime, as a travel content editor, Jonnelle helps to deliver clean and engaging content to our travel agents.

    She enjoys reading, writing, and spending time with her family, and she savors opportunities to have new experiences, big and small.

    What I do

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    On my travel bucket list

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    My fave food

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    My favorite people in my life

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    Jenn G

    She specializes in blogs and articles about family and home but has a passion for travel.

    When she’s not working, she enjoys time with her husband, three (adult) children, and five pets. She and her family live in a beautiful area in Maine with no shortage of things to do!

    What I do

    Freelance writer

    On my travel bucket list

    Hawaii, Italy, and Australia

    My fave food

    Cheeseburgers and fried chicken (not healthy, but I don’t care – yum!)

    My favorite people in my life

    My husband and children

    Kaelynn H

    Our Social Media Solutions finisher, Kaelynn creates the finishing touches on our digital products to simplify the user experience.  She is an artistic soul and is currently pursuing a college education to work in the movie industry.

    What I do

    My job at Travel Marketing & Media is to put together Destination Guides and Shop Posters. I am given text and photos, a template, and programs like Grammarly, Canva, and Trello to form these files and quickly scan the content for typos. 

    On my travel bucket list

    My top two places on my travel bucket list would be New Zealand and Rome.

    My fave food

    My favorite foods would probably consist of dishes from Asia, but when it comes to sweets, definitely European treats.

    My favorite people in my life

    My favorite people in my life would consist of my family and friends. With three little brothers, amazing parents, and high school buddies it can get crazy but they’re definitely worth it.

    Amanda B

    In her spare time she enjoys spending time with her family, listening to music, and playing video games. She lives in suburban Chicago where she has lived all her life.

    What I do

    I write blog posts and create destination guides.

    On my travel bucket list

    Ireland, Australia, Italy, a Caribbean cruise

    My fave food

    Spicy chicken, grilled steak and potatoes, pepperoni and sausage pizza

    My favorite people in my life

    My husband, twin daughters, and my awesome group of friends

    Charisse

    Charisse has a wealth of administrative knowledge and experience. She’s from North Carolina, and has a really calm demeanor yet is eager when it comes to her work.

    What I do

    Learning the ends and outs of the web design process, responding to questions and concerns from clients.

    On my travel bucket list

    Johannesburg, North Holland, Alaska

    My fave food

    Tex-Mex

    My favorite people in my life

    My mom, my sisters, my cousins, and my friends from H.S/College.

     

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    Kelsea R

    Kelsea is one of our 4 amazing concierges providing excellent service to Travel Marketing and Media Clients. She brings 10+ years of experience and also assists in project management. She is always up for a challenge and looking to get things done!

    What I do

    I am a Client Concierge and I make sure we keep our advisors happy!

    On my travel bucket list

    Next time I’m able to travel internationally, I’ll be crossing Greece off my list

    My fave food

    Mexican street tacos with lots of cilantro and lime

    My favorite people in my life

    My partner, Cait and my hound/beagle mix, Chester.

    Mitch M

    Also a client concierge, Mitch brings management, operations and creative skills to our team. She loves spending time with her partner and two dogs.

    What I do

    Client Concierge

    On my travel bucket list

    Vietnam and Reykjavik

    My fave food

    Anything spicy 

    My favorite people in my life

    My partner and our dogs.

    Orestes D

    Orestes is the lead on Wordpress development projects. He possesses 10+ years of experience working with companies to bring their ideal online presence to life, with clientele ranging from small business owners to large travel brands.

    What I do

    Build all the Wordpress websites.

    On my travel bucket list

    Scotland, Ireland and India.

    My fave food

    Mexican and Italian.

    My favorite people in my life

    My wife, kids and family.

    Tiffany B

    Serving as part of the Client Concierge team, Tiffany offers years of experience in operations and client support.  She is a stay at home Mom who adores her family, loves the beach and warm climates as well as the color cerulean, and March Madness.

    What I do

    Tiffany is part of our Client Concierge team here at Travel Marketing & Media. 

    On my travel bucket list

    Her happy place is on a warm beach with her feet in the sand, listening to the sounds of the ocean, surrounded by her family.  The beaches and beauty of Costa Rica are next on her destination bucket list.

    My fave food

    Steak

    My favorite people in my life

    Her Family

    Hannah W

    Hannah joins our group with a skillset packed with design, social media and communication roles.  She supports our team in any way she can and has an extensive background in all things marketing. 

    What I do

    NA

    On my travel bucket list

    NA

    My fave food

    NA

    My favorite people in my life

    NA

    Jacqueline K

    Jacqueline herself is an avid traveler and brings exceptional experience to the team with her digital marketing, branding and operations.  In her own words she is always looking to add new skills to her arsenal!

    What I do

    I’m one of TMM’s Marketing Coordinators

    On my travel bucket list

    Everywhere I haven’t been! Top of my list is Finnish Lapland, Egypt, South Africa, and Antarctica

    My fave food

    The 3 P’s: Pizza, Pasta, and Popcorn, plus Rack of Lamb and anything Wild Boar

    My favorite people in my life

    I just got married (Yay for being a COVID-Bride) so my husband, my family, my friends who are really family.  I’ve lived around the United States and have been lucky enough to find a really incredible group of people to laugh with, talk to, go on adventures, and just love each other.

    Sandra McLemore

    Sandra created Travel Marketing & Media, a marketing agency for travel business owners who want to create a consistent stream of new clients so that they can have a wildly profitable travel business that brings them joy.

    She speaks regularly at travel industry events around the world and in 2021 will launch her new travel magazine & travel accessories collection.

    Sandra is also the host of Travel Market Report TV, the travel industry’s leading trade publisher, and the travel expert featured on Daily Mail TV, CNN, BBC World News, ABC, morning TV shows, and talk shows.

    What I do

    I create and teach our signature online course, our masterclasses, workshops and host the Travel Marketing Townhall meetings. I also provide webinars and keynotes for host agencies, consortia and large travel industry events.

    On my travel bucket list

    South Korea, South Africa, a river cruise, Sri Lanka, a world cruise!

    My fave food

    Vietnamese, Thai, Italian, Japanese.

    My favorite people in my life

    My husband Anthony, our baby Houston, my Goddaughter Nomi, and all of our amazing friends and family. We have an amazing village. And of course I’ll always love Oprah, Amy Porterfield and Donald Miller.