fbpx

What should you be focusing on in your travel business?   TAKE THE QUIZ»

TRAVEL MARKETING & MEDIA

QUICK READS

Free business growth advice

4 Simple and Free Tips to Improve Your SEO

Reading Time: 3 minutes

Marketing your travel agency and your efforts to drum up new travel clients can bet a daunting task. You’re probably used to the standard approaches of marketing, however beginning to steer your focus toward content that is SEO friendly can prove beneficial for all aspects of your agency.

What Exactly is SEO?

SEO stands for Search Engine Optimization, which is a fancy way of saying that it is a practice for increasing traffic to your website and other online content through organic search engine results.

This can sound likely a pretty expensive process, but in actuality, there are many things you can do to improve your SEO without spending so much as a dime.

And to help, here are four tips to get you started on your SEO journey!

    1. Match Your Content Ideas with Searchable Phrases
    So you think you have this excellent article post idea etched out about travel in Switzerland, but aren’t sure if it’s precisely what your readers or even people scouring the web are looking for.

    Believe it or not, there’s a simple way to find out: Google it!

    By doing a simple Google search, you can accomplish two things. The first thing Google will tell you is if your content or topic is something that people have searched for and are interested in reading about. The other thing it can tell you is what keywords or phrases people are using to search for similar content.

    2. Type Your Key Terms into Ahrefs
    One of the easiest ways to search for keywords and search queries is to use a search tool known as Ahrefs’ Keyword Explorer. What sets this search program apart from others is that there are search tabs that allow you to expand your original concept or idea into related terms. For example, the “All Keyword Idea” tab can transform your initial search for “travel to Switzerland” to expanded ideas like “When to travel to Switzerland” or “How to travel to Switzerland.” This can also help give you more insight into new words or ideas you can include in your copy.

    3. Determine What Your Competition is Ranking For
    After completing a search for your content idea, you’ve probably found at least one page or many search results that are similar. These other sources can be another SEO advantage for you, due to the use of platforms like Serpstat that can help you determine what these related content URLs are ranking for.

    That may sound confusing, but let’s break it down. Serpstat shows content creators extra elements that show up every time you put a query in Google. By using these, you can determine what future search engine result pages (SERPS) may look like. By predicting the SERPS, you can determine which keywords can produce the most number of search pages, as well as which queries are more complicated. When looking to find keywords for your content, you’ll want to find terms that have a high search volume and a low keyword difficulty.

    4. Display Your Keywords in Prominent Locations
    Now that you’ve determined which keywords to include in your content and even your content URL, we need to discuss where to display these keywords. Keyword placement is essential for readers because there is this expectation that upon arriving on your landing page, they should quickly find words that they initially searched for.

    Keyword prominence is essential to SEO improvement. You’ll want to incorporate your keywords into your page title and your URL slug. They should also be prevalent in the introductory paragraph of your article or content, as well as in subheadings and image alt text.

    While these steps are just the beginning of your SEO journey, they can help draw more eye to your content in almost no time at all. And the best part is they were totally free!

    Be sure to post any questions you might have below, and we’ll get right back to you! And if you like this article, give us some love by clicking on the ❤. We also encourage you to join our Facebook group for travel entrepreneurs, where we provide more great content.

    Share on facebook
    Facebook
    Share on google
    Google+
    Share on twitter
    Twitter
    Share on linkedin
    LinkedIn

    More to explore

    What is a Landing Page and How To Use It?

    Reading Time: 3 minutes Working in any industry where making a sale is involved can sometimes prove to be complicated. Making those conversions and turning them

    Waitlist

    NOW OPEN FOR

    Travel Marketing Revolution

    100% of the reviews from travel business owners are 5 stars.

    The transformation is real!

    This membership is a no brainer for anyone who wants new clients on a continuous basis. Each month the content, training, coaching, tools, and templates are all about getting new clients and keeping them. What we teach you each month can be implemented into any travel business big or small, new or old.

    If you can set aside 2-3 hours per month to learn and implement these high converting strategies into your business, you will get and keep more clients.

    WHAT SHOULD YOU BE FOCUSED ON IN YOUR TRAVEL BUSINESS RIGHT NOW?

    Looking for some answers for your travel business? If you’re feeling overwhelmed, stuck in a rut or just not sure what you’re meant to be doing to grow that baby business check out our quiz-page.

    Leave a Reply

    Your email address will not be published. Required fields are marked *

     

    WE'D LOVE TO HELP YOU

    To get that consistent stream of new clients you need two things; a strategy and tactics. We'd like to send you a weekly email with that help. 

     

    We're here to help you build a travel business that is wildly profitable and brings you joy.

    Thanks! Keep an eye on your inbox for updates.

    PLEASE CHOOSE YOUR PAYMENT PREFERENCE

    TWO INSTALLMENTS – Deposit $750 + remainder within 21 days

    SIX INSTALLMENTS – Special offer that requires prior approval. For clarification, please email designsupport@cottammclemore.com

    Charisse

    Charisse has a wealth of administrative knowledge and experience. She’s from North Carolina, and has a really calm demeanor yet is eager when it comes to her work.

    What I do

    Learning the ends and outs of the web design process, responding to questions and concerns from clients.

    On my travel bucket list

    Johannesburg, North Holland, Alaska

    My fave food

    Tex-Mex

    My favorite people in my life

    My mom, my sisters, my cousins, and my friends from H.S/College.

    Amanda B

    In her spare time she enjoys spending time with her family, listening to music, and playing video games. She lives in suburban Chicago where she has lived all her life.

    What I do

    I write blog posts and create destination guides.

    On my travel bucket list

    Ireland, Australia, Italy, a Caribbean cruise

    My fave food

    Spicy chicken, grilled steak and potatoes, pepperoni and sausage pizza

    My favorite people in my life

    My husband, twin daughters, and my awesome group of friends

    Jenn G

    She specializes in blogs and articles about family and home but has a passion for travel.

    When she’s not working, she enjoys time with her husband, three (adult) children, and five pets. She and her family live in a beautiful area in Maine with no shortage of things to do!

    What I do

    Freelance writer

    On my travel bucket list

    Hawaii, Italy, and Australia

    My fave food

    Cheeseburgers and fried chicken (not healthy, but I don’t care – yum!)

    My favorite people in my life

    My husband and children

    Matthew D

    While his degree may be in journalism, he spends most of his time focusing on blogs and social
    media writing for clients in various industries. When not writing, Matthew also spends a large chunk of his time working in education. He divides his time between working in the classroom and helping to run before and after school childcare programs. In his free time, he can be found reading, crafting, and keeping up with all things pop culture (just not the Kardashians).

    What I do

    Content Writer

    On my travel bucket list

    Cyprus, Prague (Again), Argentina, Australia

    My fave food

    Vegetable Lasagna, Any kind of soup,  Hummus, Chex Mix

    My favorite people in my life

    My parents, but specifically my favorite travel companion, my mother.

    Jonnelle Davis

    In the meantime, as a travel content editor, Jonnelle helps to deliver clean and engaging content to our travel agents.

    She enjoys reading, writing, and spending time with her family, and she savors opportunities to have new experiences, big and small.

    What I do

    Vestibulum eget dolor quis orci bibendum fermentum. Curabitur convallis turpis.

    On my travel bucket list

    Vestibulum eget dolor quis orci bibendum fermentum. Curabitur convallis turpis.

    My fave food

    Vestibulum eget dolor quis orci bibendum fermentum. Curabitur convallis turpis.

    My favorite people in my life

    Vestibulum eget dolor quis orci bibendum fermentum. Curabitur convallis turpis.

    Anthony McLemore

    Not only does Anthony co-host some of the video related Power Sessions with Sandra, but he also created an incredible course for travel bussinesses showing them how to use video to increase their sales.

    If you’re lucky you’ll also catch him at a travel conference on stage or in our booth.

    What I do

    I direct and produce video content for travel suppliers such as cruise lines, hotel chains, associations, consortia, host agencies, and tour operators. My expertise is in interviewing and storytelling and the content that I produce is an excellent investment for suppliers as they can use it for many years to come. I travel with a film crew to the suppliers and we also travel to destinations to capture photos and videos to build supplier media libraries.

    On my travel bucket list

    Snowboarding in the Swiss Alps, exploring the South Pacific islands where my wife’s family is from, a safari with my son and wife in South Africa, and a first-class train adventure somewhere exotic.

    My fave food

    Japanese, Thai, Italian, Greek

    My favorite people in my life

    Not surprisingly…. Sandra and Houston! I also have amazing parents, family, and friends in every corner of the globe that I am grateful for.

    Dana B

    When she’s not making beautiful websites, Dana enjoys spending time with her husband and young daughter. She’s always looking to plan their next road trip or outdoor adventure, and can’t help but be expired but the amazing destinations she learns about through her work every day.

    What I do

    I help bring the client’s business to life by crafting stunning websites and marketing pieces to showcase their unique travel services.

    On my travel bucket list

    My travel bucket list right now is focused more on domestic destinations. I want to see more of our beautiful country–the Rockies, the Grand Canyon, the New England coast, the Florida Keys, and Hawaii just to name a few!

    My fave food

    I love all different kinds of foods but right now I’m really digging Mediterranean flavors. Give me all the garlic and all the spices!

    My favorite people in my life

    My favorite people in my life are of course my husband and daughter, my parents and siblings, and my dog Lucy!

    Jenny M

    While on faraway trips from Charlotte, her guilty pleasures are relaxing at the beach, occasional visits to Austin, TX, and any cocktail with Malibu Coconut Rum. She enjoys the local scenery and laid-back bar scenes.

    What I do

    I am the Design Lead and also one of Travel Marketing and Media’s designers. I help manage the design team and jump in when needed. When I’m not helping out my team members, I design websites and graphics for some of our clients.

    On my travel bucket list

    Hawaii, Dubai, Australia, United Kingdom, Maldives

    My fave food

    Korean BBQ – Thinly sliced fatty beef brisket with white rice. Chimichanga filled with ground beef and rice and beans.Breakfast food – Steak & Eggs, grits, and hashbrowns. Lamb chops. Sweet and Sour Chicken. Bun Thit Nuong (Grilled pork with vermicelli rice noodles)

    My favorite people in my life

    The loves of my life: my significant other, immediate family, and last but not least, my son.

    Emily B

    As a North Carolina native, Emily spent most of her summers on the coast so her love for the sea and adventure developed at an early age. Since moving to New York, Emily has built a career around travel and looks forward to exploring more of Southeast Asia and South America in the future.

    What I do

    Freelance writer for social media, websites, destinations, and blogs. 

    On my travel bucket list

    Vietnam, Australia, and Costa Rica!

    My fave food

    Anything Italian and a really good cheeseburger!

    My favorite people in my life

    Family and my friends/travel buddies!

    Lana

    Lana is known for her detail-oriented nature and her desire to learn. She is multilingual, enjoys yoga, new experiences, and loves travel!

    What I do

    I make sure our clients get answers to their questions and get to the right courses at the right time

    On my travel bucket list

    All around Seattle, Vancouver, and Anchorage

    My fave food

    Anything-raw vegan with a steaming hot mug of pure cacao

    My favorite people in my life

    My mom

    Jeanna Akins

    She has spent over a decade in the Administrative world and has a knack for order and direction. She is our go-to for a wide array of services. If she doesn’t have the answer she’ll find it or get you to the team member that does!

    Jeanna enjoys time with her family (which includes a 12 year old Yorkie), being out doors and bringing old objects back to life. She also has a passion for volunteering in her community.

    What I do

    I proudly provide services as Travel Marketing and Media’s business manager. Leading our concierge’s, creative team, and content production for Social Media Solutions as well as work with VIP clients and organize events for Sandra.

    On my travel bucket list

    Germany,  Iceland and Norway.

    My fave food

    Mexican and Italian food.

    My favorite people in my life

    My Family and friends for sure, life just wouldn’t be as great without them and a special shout out to my husband who puts up with me!

    Keshaunda Lewis

    Keshaunda loves to travel and spent several years working onboard the world’s biggest cruise line. Now, instead of keeping a Cruise Director in line, she spends her days helping travel advisors to pull together content for their incredible websites and branding.

    Keshaunda also manages our design team. She loves her family and friends and a great family vacation!

    What I do

    Operations manager

    On my travel bucket list

    Africa

    My fave food

    Lasagna

    My favorite people in my life

    Family

    Sandra McLemore

    Sandra created Travel Marketing & Media, a marketing agency for travel business owners who want to create a consistent stream of new clients so that they can have a wildly profitable travel business that brings them joy.

    She speaks regularly at travel industry events around the world and in 2021 will launch her new travel magazine & travel accessories collection.

    Sandra is also the host of Travel Market Report TV, the travel industry’s leading trade publisher, and the travel expert featured on Daily Mail TV, CNN, BBC World News, ABC, morning TV shows, and talk shows.

    What I do

    I create and teach our signature online course, our masterclasses, workshops and host the Travel Marketing Townhall meetings. I also provide webinars and keynotes for host agencies, consortia and large travel industry events.

    On my travel bucket list

    South Korea, South Africa, a river cruise, Sri Lanka, a world cruise!

    My fave food

    Vietnamese, Thai, Italian, Japanese.

    My favorite people in my life

    My husband Anthony, our baby Houston, my Goddaughter Nomi, and all of our amazing friends and family. We have an amazing village. And of course I’ll always love Oprah, Amy Porterfield and Donald Miller.