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Types of Landing Pages and How to Begin Your Own

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If you’ve been reading my blogs for a while now, you’re probably familiar with landing pages, but if not, here’s a quick refresher. Landing pages are the webspace a person ends up after clicking on a specific micro-conversion such as an ad or promotional link.

These landing pages can be used to attract new leads for your business, among other beneficial uses. You might use landing pages for a group that you are promoting, or perhaps a special offer or launch of a new ship. These pages would contain detailed information about the travel you are selling but may be hidden from your website menu, or perhaps even created off your website and on a standalone page through your email marketing platform.

But I have a feeling you have some unanswered questions about landing pages, such as what types of landing pages are there and how do I go about building one of my own. Well, you’re in luck, because that’s exactly what we’ll be diving into today.

Fasten your seatbelts, because we’re about to take your understanding of landing pages to the next level!

Two Types of Landing Pages

In total, there are two distinct types of landing pages, both with their own unique features that make them perfect for gaining an audience and growing your business. We’ll break down both types in more detail below:

Lead Generation Landing Pages – This type of landing page is more transactional in nature. Within each lead generation landing page, there is a form to acquire contact information such as emails, names, etc. Once this information has been collected, it can be either be given to your sales team for further exploration or automatically added to email subscribers lists.

Product Landing Pages – These landing pages can also go by other names such as click-through landing pages or post-click landing pages. A Product landing page aims to inform readers about the vital information regarding a product or service available. It is also common for call-to-action buttons to be present so that a landing page visitor can click through and begin the conversion process. This type of landing page is more often used in e-commerce situations.

Landing Page Best Practices

While it doesn’t require an experienced web designer to create any old landing page, it does take more careful design and consideration in creating one that converts. To achieve your goal of increasing conversion rates, many key components need to work together. Here are some of the common elements of a successful landing page that you’ll want to consider:

  • Create different landing pages for each offer
  • Keep the design simple
  • Use photos and video to attract visitors
  • Craft persuasive copy that visitors will want to read
  • Don’t forget to include testimonials and have the proof to back things up
  • Answer burning questions before your visitors ever get a chance to ask
  • Include a strong call-to-action

 

So what are you waiting for? You now have all the tools in your landing page toolbox to create a successful landing page for your future marketing endeavors. These types of landing pages will continue to be profitable for years to come.

Be sure to post any questions you might have below, and we’ll get right back to you! And if you like this article, give us some love by clicking on the ❤. We also encourage you to join our Facebook group for travel entrepreneurs, where we provide more great content.

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What is a Landing Page and How To Use It?

Reading Time: 3 minutes Working in any industry where making a sale is involved can sometimes prove to be complicated. Making those conversions and turning them

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Charisse

Charisse has a wealth of administrative knowledge and experience. She’s from North Carolina, and has a really calm demeanor yet is eager when it comes to her work.

What I do

Learning the ends and outs of the web design process, responding to questions and concerns from clients.

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Johannesburg, North Holland, Alaska

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Tex-Mex

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My mom, my sisters, my cousins, and my friends from H.S/College.

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In her spare time she enjoys spending time with her family, listening to music, and playing video games. She lives in suburban Chicago where she has lived all her life.

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Ireland, Australia, Italy, a Caribbean cruise

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Hawaii, Italy, and Australia

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Cheeseburgers and fried chicken (not healthy, but I don’t care – yum!)

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While his degree may be in journalism, he spends most of his time focusing on blogs and social
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Cyprus, Prague (Again), Argentina, Australia

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I help bring the client’s business to life by crafting stunning websites and marketing pieces to showcase their unique travel services.

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Hawaii, Dubai, Australia, United Kingdom, Maldives

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The loves of my life: my significant other, immediate family, and last but not least, my son.

Emily B

As a North Carolina native, Emily spent most of her summers on the coast so her love for the sea and adventure developed at an early age. Since moving to New York, Emily has built a career around travel and looks forward to exploring more of Southeast Asia and South America in the future.

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Freelance writer for social media, websites, destinations, and blogs. 

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Vietnam, Australia, and Costa Rica!

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She has spent over a decade in the Administrative world and has a knack for order and direction. She is our go-to for a wide array of services. If she doesn’t have the answer she’ll find it or get you to the team member that does!

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Keshaunda loves to travel and spent several years working onboard the world’s biggest cruise line. Now, instead of keeping a Cruise Director in line, she spends her days helping travel advisors to pull together content for their incredible websites and branding.

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Africa

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Lasagna

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Family

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Sandra created Travel Marketing & Media, a marketing agency for travel business owners who want to create a consistent stream of new clients so that they can have a wildly profitable travel business that brings them joy.

She speaks regularly at travel industry events around the world and in 2021 will launch her new travel magazine & travel accessories collection.

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What I do

I create and teach our signature online course, our masterclasses, workshops and host the Travel Marketing Townhall meetings. I also provide webinars and keynotes for host agencies, consortia and large travel industry events.

On my travel bucket list

South Korea, South Africa, a river cruise, Sri Lanka, a world cruise!

My fave food

Vietnamese, Thai, Italian, Japanese.

My favorite people in my life

My husband Anthony, our baby Houston, my Goddaughter Nomi, and all of our amazing friends and family. We have an amazing village. And of course I’ll always love Oprah, Amy Porterfield and Donald Miller.