Because we send and receive so many emails on a daily (even hourly) basis, the way we sign off our emails (say goodbye) is a great opportunity to communicate confidence and professionalism while also opting for a friendly tone.
What is an email sign-off? An email sign-off (aka signature) is how you wrap up your emails after sharing your message.
The usual components of an email sign-off include most of these elements:
1. A sign-off message
2. Your name
3. Your contact details
4. Links to your social media profiles
5. A logo
6. A profile picture
Why your email sign-off matters
- It’s a great way to add a personal touch
When readers can put a face and name to your emails, a connection is made right away.
2. Direct the reader to more content
Sharing your social media and a link to more content is a guaranteed approach to increase engagement with your readers. Consider sending email recipients to a lead magnet, social media or an article on your website.
Changing out your sign-off call to action allows you to mix up the content.
Here are some examples of personal email sign-offs you can use in your weekly email from Mailerlite’s 10 golden rules of email sign-offs and how you can use them in your travel business:
- Enjoy the rest of your day
- I look forward to working with you
- Catch you next time!
- Hope you have a great day
- See you again soon in your inbox
- Speak soon
- Until next week
- Feel free to hit reply to this email