Who are you, what are you all about and how will my life be made better if I give you my business?
Those are the questions that anyone who lands on your website will be asking themselves. Most people don’t actually know what a travel advisor can do for them (that they can’t do for themselves), and if you’ve done your due diligence, you will have answered the first two questions by having a clear and concise core message and an engaging founder’s story or ‘about us’ page.
Now you have to seal the deal by getting really specific about what you can offer your audience and what solutions you’re going to provide.
Having a stellar ‘services’ page can quickly become a lead-converting strategy if you do it right but if clients don’t know how they can work with you, you’re leaving A LOT of money on the table.
Much like having easy, fool-proof navigation on your website, your services page needs to be simple, clear, and not so heavy on the text that visitors get a migraine trying to find answers.
Remember, you only have a few seconds to capture the attention of your website visitors. They’ve likely clicked away from your homepage to your services page, which means that at that exact moment they are taking a step closer to working with you.
They are about to see your services page and decide whether they want to work with you or not.
Many agents claim they are a full-service agency, but not everyone knows what that means.
Do you arrange visas?
Do you organize flights with low-cost carriers?
Do you book all tours or just small group luxury tours?
Do you have a service fee (OF COURSE!) and if so, how much is it?
And most importantly, how can a potential client work with you?
Be obvious and clear by listing out every single element of a vacation that you can book. Think of everything from train passes to travel insurance, restaurant reservations, and car rentals.
The services you provide and your consulting process shouldn’t be a guessing game for potential clients, so put together a simple 3-4 step plan that shows clients what it’s like to work with you. It should look something like this:
1) Book a 15 minutes “quick hello” video or phone call.
This is where you only listen. Listen to what they want and then either explain how you work or tell them you’ll send a follow-up email with the next steps.
2) Sign a booking agreement & pay professional service fee
Ideally, you’ll be charging somewhere between $147 – $500 per household. The booking agreement and payment process should all be automated to save you time and secure the deal faster.
3) Scheduled a final itenerary presentation & book trip
You’ll of course need to jump onto a “planning meeting” after the planning fee is paid. This will allow you to collect all of the information you need in order to research, plan and propose itineraries. Once the client locks in, you’d collect the final payment and start booking (the order depends on your suppliers).
You’ll want to make sure your Calendly (or a similar scheduling service) is linked up to your services page so clients can easily pop themselves into a time slot for their “quick hello” and “planning meetings”.
A strong services page should do far more than act as a simple Q&A, it needs to show potential clients why you’re different, how easy it is to tap into your expertise, and why they don’t need to click elsewhere to book their next trip!
Now take a look at your services page and start working towards putting all of these elements on there.