BUSINESS BLUEPRINT
Getting you from where you are now to your 7 figure fitness business
TRAVEL BUSINESS BLUEPRINT
TRAVEL MARKETING & MEDIA
TMM
FOR BUILDING YOUR BUSINESS
YOUR 6-STEP BLUE PRINT
Starting a business can be really overwhelming. There's a lot to think about – like making a cool logo, figuring out taxes, setting up a website, and sorting out business insurance. And that's just the start, even before you get into the nitty-gritty of product training.
Plus, you've got to have a plan for bringing in new to fill your sales pipeline so that business stays strong all year round, kind of like having a wave season that never ends!
Whether you're starting out for the first time, hitting reset to start a new niche, or scaling up an already successful business, this six step blueprint will guide you through the stages of your growing business.
GETTING STARTED
WORK THROUGH EACH STEP IN ORDER ONE AT A TIME
01
FORECAST YOUR COMMISSION
In the bustling world of travel, from solo advisors and agents to large agencies, there’s a silent struggle that many overlook: data blindness.
Knowing your numbers – sales goals, financials, and marketing metrics – isn’t just a part of the business; it’s the backbone of success.
Too often, this crucial aspect is left in the shadows. Most travel agencies, advisors and agents do not have clear forecasts and goals mapped out in detail, and instead opt for the “try my best and see where I end up” approach.
This leads to data blindness. It can stall and even kill your business, adding stress and overwhelm to your plate, and leaving you to scramble not knowing where your next booking will come from.
We can show you how to calculate your year's worth of commission, how many clients you'll need to reach it, how many email subscribers you'll need and the average booking per client - all based on the niche and suppliers of your choice.
Next Steps
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Download the Revelation workbook.
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Watch the video explaining how to complete the commission forecasting workbook.
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Print the completed workbook and put it somewhere you'll see often to remind you of your goals.
02
MAP OUT YOUR
SALES PIPELINE
Once commission goals are set, it's essential to map out your strategy to reach them, much like needing directions on a GPS to reach your destination.
Without this step, you're essentially engaging in random acts of marketing, hoping something will stick.
This involves creating a detailed marketing and sales plan that outlines the steps needed to achieve your goals.
Next Steps
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Plan out the steps you'll take, considering what you can do yourself or what you might need help with.
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Set aside time to implement the tactics you chose.
03
CREATE A CONTENT PLAN
The next crucial step is to develop a content plan.
Every travel business must consistently produce content for three key reasons: firstly, to establish themselves as a trustworthy expert in the industry; secondly, to articulate why travelers should opt to work with a professional rather than booking independently; and thirdly, to inspire and educate their audience about destinations and experiences that align with their commission goals.
By strategically crafting content that fulfills these objectives, businesses can effectively engage their audience, build credibility, and drive conversions.
Next Steps
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Download the Content Planner.
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Watch the video demonstration on how to complete the Content Planner.
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Decide if you need our All Access Pass or if you will create your content, or outsource it.
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Start preparing and uploading your content.
04
GET YOUR WEBSITE
UP TO PAR
Another critical step is ensuring your website is up to par, with a particular focus on driving traffic and optimizing conversion rates.
Your website serves as the digital storefront for your travel business, and potential clients will swiftly decide whether to work with you based on their experience and perception of your business.
You have the power to impact that decision by creating a user-friendly experience that captivates visitors.
Prioritizing traffic generation strategies like SEO, social media marketing, and email campaigns can increase visibility while optimizing conversion elements such as clear calls-to-action and seamless booking processes can turn visitors into loyal customers.
By balancing efforts to attract traffic and convert leads, you can elevate your online presence and ensure a positive first impression.
Next Steps
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Watch our FREE workshop on how to improve your website.
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Complete the FREE Website Audit to see if your current website is effective. Your checklist will give you a list of improvements.
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Decide if your new website can be fixed or if you need a new site.
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Get the improvements made or get your new site built.
05
START PROMOTING & ADVERTISING
Many travel advisors fall short in effectively promoting and marketing their services.
They often find themselves either competing solely on price, which attracts bargain hunters and time-wasters or investing hours into quoting only to be met with silence.
Simply posting on social media or launching a website and waiting for results rarely yields significant outcomes. Instead, proactive, strategic promotion and advertising are essential.
It's about aggressively targeting your ideal audience and actively putting your business in front of them.
While this may require a financial investment, especially for established advisors, there are alternative methods available for those just starting out.
By adopting a proactive and thoughtful approach to promotion, advisors can attract the right clientele and drive sustainable business growth.
Next Steps
1. Schedule a 1:1 call with us. Our team will listen to your challenges and goals and match you to the best course for your goals.
6
TRACK AND ANALYZE YOUR DATA POINTS
Do you feel like your marketing efforts are falling flat?
It's like not feeling well but not knowing why until you get your blood drawn—the labs reveal what's wrong, and then the experts step in to guide you toward a solution.
As a travel agency, whether you're a one-person operation or a team, understanding what drives your clients' decisions is crucial. That's where data comes in.
By tapping into our advanced analytics tools, we can unveil the hidden patterns in your marketing metrics, providing insights that illuminate the path to success.
Armed with this knowledge, you can fine-tune your marketing strategies to resonate more effectively with your target audience, ensuring that your efforts yield the results you've been striving for.
Next Steps
1. Sign up to access your very own dashboard.2. Our team will help you to connect the platforms you use the most.
3. Review your weekly reports and check out your live dashboard at any time.
4. Take advantage of the coaching to improve your data points.
