If you have been following Sandra McLemore, Amy Porterfield, or any of the online marketing experts, you know that having a lead magnet (and then promoting it) is the #1 tactic for growing an email list.   And why do you want an email list? Because an email list full of exactly the type of […]

Not sure how to explain your new travel planning fee to your audience?

We know that starting out with planning fees can give you all the feels – fear, anxiety and overwhelm. Those feelings come from not having clarity and confidence on two things: You are suffering from imposter syndrome and are scared you’ll lose bookings if you charge a fee. Your confidence is shot and you need […]

Blogs and Articles are not the same and you need to know the difference

Today I want to mess with your head a little – sorry! I know that I have contributed to your understanding of the word blog but I recently learned the difference between a blog and an article and why as business owners and content creators, it actually does matter. So, it’s my mission to show […]

You Can’t Plan Incredible Vacations if You Have no Clients

In fact, you can’t run a profitable business if you have no clients. If you’re not sure what exactly you need to do, take the quiz and then continue reading below. What’s holding you back in your travel quiz and what should you do next? Take the quiz and receive an immediate diagnosis for your […]

What is a Landing Page and How To Use It?

Working in any industry where making a sale is involved can sometimes prove to be complicated. Making those conversions and turning them into sales can be tiresome. At times it may even feel like you’re repeating yourself over and over again and never really getting the point across or forgetting critical components of your business […]

Why We Broke Up With Convertkit and Moved To Flodesk

If you’re like me, you probably send out any least anywhere from several dozen to a few hundred emails each day at the office. This is where email service providers come into play. For the last several years, I had been using Convertkit. But as subscription prices continued to rise, the basic and lack of […]

How To Write a Strong Call-to-Action

As someone continually wanting to stay ahead of the game, I’m always striving to find new clients, add more subscribers to my weekly email blasts, and looking to grow my conversion rates. The benefits that any of these goals can have on your travel business will help take you to new heights in your marketing […]

Four Easy A/B Tests for High-Converting Landing Pages

Do you ever have that last-minute panic before you hit send on your emails? Is the subject line good enough? Will they open it? Perhaps you sit and agonize over which image will look best on your landing page or ad campaign. Or like me, do you fuss over the words on your call to […]

Best Practices for Creating Your First Landing Page

If you’re a regular reader of my travel marketing articles, you’re already familiar with landing pages. And if you take away only one thing from reading this article today, let it be how important a landing page can be for your travel business. Landing pages can contain vital information about the types of travel opportunities […]

6 Reasons Not to Buy an Email List

When you’ve taken the time and dedicate yourself to the success of your travel business, it’s not uncommon to feel tempted to try out a shortcut or two. This can especially be true when attempting to acquire new leads into your marketing funnel. You’ve tried sending out email blasts about exciting new travel packages, but […]