4 Simple and Free Tips to Improve Your SEO

Marketing your travel agency and your efforts to drum up new travel clients can bet a daunting task. You’re probably used to the standard approaches of marketing, however beginning to steer your focus toward content that is SEO friendly can prove beneficial for all aspects of your agency. What Exactly is SEO? SEO stands for […]

Choosing The Right Font for Email Marketing

If you’re looking to attract the attention of new and would-be clients to your agency or travel business, your best bet is also the cost-effective option: email marketing. Email marketing is an easy way to attract interest leads into making a sale utilizing nurturing sequences made up of emails directed at your clients and their […]

Repurposing Your Travel Content Into a Podcast

As the ways that people research and book travel continue to evolve, so must our techniques as travel agents and advisors to provide our clients with the necessary tools and tricks to help answer all their travel questions before they even know they need to ask. But just because technology has pushed for a more […]

Types of Landing Pages and How to Begin Your Own

If you’ve been reading my blogs for a while now, you’re probably familiar with landing pages, but if not, here’s a quick refresher. Landing pages are the webspace a person ends up after clicking on a specific micro-conversion such as an ad or promotional link. These landing pages can be used to attract new leads […]

How to Create the Perfect Welcome Email

It’s often said both in life and in business that first impressions are everything. You only get one shot to make a good impression on your clients. And in the world of travel, unless you have a brick and mortar office, this is when digital impressions, such as the welcome email, can become more and […]

What’s the Purpose of Email Marketing?

If you’ve been in the travel and marketing game for as long as I have, you’ve probably seen your fair share of tactics that have worked, as well as those that didn’t turn out quite right. You can’t learn to become successful without finding out what isn’t right for your business. And I’m here to […]

Why We Left Convertkit…

When I first heard about FloDesk, I was in my feelings. I have been in a committed relationship with ConvertKit for a few years now. Their support has been amazing, their blog is awesome and it’s where I first started to grow my email list. I literally started there with zero subscribers. ConvertKit was there […]

10 Email Deliverability Best Practices

A well-planned email marketing strategy can work wonders when it comes to building your client base and maintaining a connection with your subscribers. However, you won’t be able to connect with your clients if you have poor email deliverability. Review the following ten best practices to help maintain your email deliverability and continue providing quality […]

7 Easy Networking Tips for Introverts

If you’re an introverted person, the thought of carrying on full-length conversations with strangers over the phone or in-person may be a bit intimidating. And though we live in a digital world ruled by the Internet, it’s important to come out from behind your screen and put a voice and face to contacts you interact […]

5 Types of Opt-in Forms

One of the keys to building your travel brand is cultivating your client following and keeping them engaged through savvy email marketing. To build up a successful email marketing plan, you need to start at the beginning with an effective opt-in form that yields a high rate of conversions. A proper opt-in form will deliver […]