8 Ways to Gain Credibility with Your Clients

Reading Time: 3 minutes Establishing yourself as a reliable partner is one of the keys to your business success. As a new entrepreneur or small business owner, it can be challenging at first to build your credibility with your client base. It’s difficult to use your business reputation to book clients when you’re just starting out and haven’t had […]

Can You Answer These 3 Questions About Your Travel Business?

Reading Time: 2 minutes Over the past 20 years I have worked in marketing and revenue roles (working my way up to VP level) for the biggest travel brands in the world. You’d be surprised how much they are just like you. They too put a lot of thought into attracting new clients, figuring out promotional strategies, creating effective […]

8 Steps to Separating Your Business and Personal Finances

Reading Time: 2 minutes Whether you’re just starting out and not yet profiting, or a well-established business, keeping your personal finances and business affairs separated is no easy feat. However, the two just don’t mix well and it’s absolutely important that you don’t associate them the same. So to make it easier to manage these different financial matters and […]

10 Ways to Stop Feeling Like a Fake

Reading Time: 2 minutes Do you ever feel like a fake among the more experienced travel agents in the industry? Well, according to the international spokesperson and expert on imposter syndrome Dr. Valerie Young, there are ways to stop feeling like a fake in your industry. The key isn’t to wait until your feelings change but to switch up […]

Items Included in Your Essentials Marketing Kit

Reading Time: 2 minutes Letterhead Your company letterhead represents your brand and can make a big impression on potential clients. A carefully-crafted, professionally-designed letterhead can help your business to come across as professional, competent, and reliable. Envelope Custom envelopes are understated tools that can help build your travel brand. They provide a practical way of advertising your company and […]

4 Reasons Your Website Visitors May Not Be Signing Up For Email Alerts

Reading Time: 2 minutes Your website serves as an ongoing way to advertise your travel planning services. While web traffic and site visits are important, one important way to build your client base is by soliciting email subscriptions from your website visitors. If you’ve already set up a contact form but aren’t seeing much action when it comes to […]

Personal vs Business Social Media Accounts, Have You Got it Right?

Reading Time: 3 minutes THIS IS A HOT TOPIC and after helping thousands of entrepreneurs, speaking around the globe on social media and starting dozens of brands of my own here is the big question and my thoughts on it… Should you have separate accounts on social media for business and personal? Scroll down to find out! YES YES […]

5 Surprising Traits of a Successful Entrepreneur

Reading Time: 2 minutes Anyone can come up with a great idea, but it takes a special skill set to be able to see that idea come to fruition and continue over time. Starting and running a new travel business comes with great challenges, but those challenges can easily be met with the right attitude, determination, and action. Great […]

10 Ways to Drown Out the Negative: Part 1

Reading Time: 2 minutes As with any job, working as a travel business owner or a travel advisor has its ups and downs. It’s important to remember that maintaining a positive attitude is one of the best ways to take care of yourself and your business. When you feel like you’re in a funk, try these strategies to drown […]

10 Ways to Drown Out the Negative: Part 2

Reading Time: 3 minutes It’s completely natural to encounter negative thoughts from time to time, especially when it comes to work and running a business. However, dwelling on negative ideas and assumptions typically only causes us to be less productive and more disorganized. Don’t let yourself become overwhelmed with negativity. Instead, utilize these simple strategies to sustain a positive […]