Strategies for Clear Intentions and Seamless Drafting
Why you should write your email in google word first Sitting down at your desk to compose a sequence of emails for an upcoming campaign can feel like you’re staring down an endless tunnel of confusion and frustration. Maybe you’ve stood up to grab a snack, maybe you’ve scrolled the last hour away on Instagram […]
Picking the Best Platform for Your Growth
What is most important to you? Email support Live chat support Phone support Video tutorials Facebook group Lowest price possible Reporting & analytics ability What your friends have Not having to move as you grow your list Option to create preferences Design & aesthetics of templates Sequence setup Easy tags & segments Savings for annual […]
From Strangers to Subscribers: The Journey of an Opt-In Form
An opt-in form is an online form (usually asks forname, email, and now preferences). When someone fills in this form they are officially climbing into the top of your marketing funnel and turning from a stranger to an email subscriber. Having highly engaged email subscribers will then convert into paying clients. What information is collected […]
Tags vs. Segments
How can Tags and Segments can help you Market your business When you open your email marketing platform – be it ConvertKit, Flodesk or something similar, you will find a list of your subscribers. These are people who have either been manually loaded by you (with their permission), or who have opted in at some […]
How to get your visual brand right
Your visual brand decision Colors – Choose 3 brand colors Logo – Decide if you will use your current logo or a watermark (you will create this on the weekend). Tagline – It’s possible that you don’t have a tagline for your business in place. If you do not, that’s OK. You’ll find that the […]
Testimonials 101: How to showcase your business’s excellence
A few nice compliments about you is not enough to convince others. You need social proof. #receipts Three Part Testimonials What they asked forAnthony and Sandra wanted to get away for some alone time. They wanted to go to Italy. Because it would be Anthony’s first time in Rome they wanted to add somewhere […]
Planning fees
Onboarding Documents If you don’t have an onboarding document now is a good time to create one. It should detail the process of working with you, have an FAQ, and list out all of your services and fees. If you don’t have time to write one or would like it done for you, visit www.travelmarketingandmedia.com/shop. […]
Planning Process : People don’t actually know what travel advisors do
Who are you, what are you all about and how will my life be made better if I give you my business? Those are the questions that anyone who lands on your website will be asking themselves. Most people don’t actually know what a travel advisor can do for them (that they can’t do for […]
Streamline Your Scheduling: Ditch Email Ping-Pong with Online Scheduling
An online scheduling program is a fantastic way to reduce email noise. It allows people to find your website at 1am in the morning and book a meeting with you for a few days later, right then and there. While the scheduling program will take care of everything for you (automation at it’s finest), you […]
Choosing the Right Website Platform
IT’S LIKE THE WAR BETWEEN APPLE AND ANDROID USERS… YOU’VE NEVER CONVINCE THEM! Try convincing an Apple addict to switch to an Android device and they will open a debate you’ll wish you’d never started. So passionate and so convinced that they can never be swayed, you’ll wish you’d stayed silent. The same goes for […]
