Can You Get Away With Not Creating Content for Your Audience

Reading Time: 3 minutes Content creation is a critical component of any successful marketing strategy. From maintaining evergreen web page copy to producing new pieces of content through blogs and articles, here are ten ways that insightful, relevant, up-to-date content can help build your travel brand. 1. Build Your Credibility Providing reliable content is an important way to build […]

Vector (Source) File Types…and When to Use Them

Reading Time: 2 minutes JPEG (or JPG) – Joint Photographic Experts Group JPEGs might be the most common file type you encounter on the web, and more than likely the kind of image that is in your company’s MS Word version of its letterhead. JPEGs are known for their “lossy” compression, meaning that the quality of the image decreases […]

Love on Your Clients With This Awesome Tool

Reading Time: 2 minutes Today I wanted to share with you a really cool website that I wanted to share with you. I actually use it for personal reasons but can totally see how you would use it for business reasons. When Anthony and I got married we really wanted to do e-vites (email invitations instead of paper invitations). […]

An Incredible A-Z Glossary of Website “Stuff”

Reading Time: 12 minutes Unfamiliar waters are always intimidating. Especially when the waters are a rapidly changing ocean of terminology that is extremely important for the success of your website. Surprisingly, ‘bounce rate’ is not the tempo at which a ball bounces, and ‘clickbait’ is not used for fishing (it might be used for phishing though!). Feeling confused? Worry […]

Why it Doesn’t Really Matter if You Like Your Brand Colors

Reading Time: 2 minutes If you’re about to choose colors for your brand there are two things you need to know before you make that decision: 1. NEVER choose colors based on what your favorites are, what you like to wear, what flatters your skin tone or what your walls are painted. It is completely irrelevant. It would be […]

The Science of Colors in Business

Reading Time: 4 minutes Color psychology affects our lives in so many ways, yet we often don’t realize the impact of our color choices on our website colors, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing. RED FAMILY Red is a very powerful, dynamic color that reflects our physical […]