WEBSITES & BRANDING

Your visual brand needs to attract your perfect type of client to let them know that you are their perfect travel partner!

TMM

WEBSITE DESIGN & BRANDING

We are beyond proud of the stunning portfolio that we have built over the past few years. We spend 100% of our time working with travel business owners and are proud to hire all of our designers here in North America. 

Our reviews on Google and Facebook are all 5 Star for a reason – we are brilliant at what we do.

Need something super unique and customized? Let us know!

WEBSITE DESIGN

Now that you’ve found us, you’ll soon learn through both our free tools and also are mentoring and coaching program TRAVEL MARKETING REVOLUTION, that your marketing funnel, if correctly designed, will bring a large number of potential clients to your website.

Your website needs to be a visual reflection of your business goals, the service you provide, and the type of client you attract.

If you want luxury clients you need a site that looks luxurious.

If you want fun family travel, you need a site that is bold and fun.

We have several packages available and always offer payment plans.

Choose from our signature layouts or have a unique custom designed website built. 

NEWS UPDATE

Starting in July 2020, we will offer the following:

Unlimited Shutterstock images for your website (we’ll pay for that saving you $29/image)
Full copywriting services by travel industry experts, all trained in the StoryBrand framework

A DIY layout designed by Sandra McLemore for you to customize – full use of our in-house image gallery with thousands of images.

The option to have your website designed in WordPress or Wix (Scale & Skyrocket packages)
1:1 Zoom support for DIY clients

Most importantly, our US-based team of copywriters, designers, business strategists, and travel industry marketing experts are here to serve you and pass on our 21+ years of travel industry experience.

SKYROCKET

If you’re looking to make a statement and take your travel business to the highest level, this package is for you. It is fully inclusive of absolutely every tool you will need to market yourself and attract a consistent stream of new clients. Just take a look at the list below… extensive!

  • Customized mobile responsive website design
  • Beautiful images from our extensive gallery, if we don’t have it, we’ll download them
  • Unlimited travel gallery access
  • Submission for indexing to Google
  • SEO one-page plan for Google ranking
  • Standard pages: home, services, about, testimonials, galleries.
  • Add up to 2 niche pages
  • Add up to 4 dream-worthy destinations
  • Add up to 2 blogs
  • Business cards
  • Letterhead
  • Email signature banner
  • Envelopes
  • With compliments slips
  • Design for 2 gorgeous pull up banners
  • 1 double-sided postcard to hand out to attendees
  • Facebook cover promoting your list builder
  • List builder (IFO) promo graphic in 3D
  • Email List Building Course
  • Travel Social 365
  • Lead Magnet/IFO PDF (design only)
  • Welcome email for a sequence (Setup in Flodesk or delivered as PDF)
  • LOGO design or redesign​ (including set of alternate logos perfect for use on social media platforms)
  • Brand assist email advice from Sandra about your color palette and logo selection.​
  • Copywriting *optional* for the following: home, about. services, contact, dream-worthy destinations (x4), blogs (x2)

WITH COPYWRITING $5345
WITHOUT COPYWRITING $3945

NO INTEREST
PAYMENT PLANS AVAILABLE

SCALE

This package is our our most popular for advisors and agencies who are looking to scale up from being a solo entrepreneur. It is perfect for you if you know exactly who your ideal client is and which genre or niche of travel you will serve. It will be immediately obvious to your clients that you are an expert to be trusted when they see this website.

  • Customized mobile responsive website design
  • Beautiful images from our extensive gallery, if we don’t have it, we’ll download them
  • Unlimited travel gallery access
  • Submission for indexing to Google
  • SEO one-page plan for Google ranking
  • Standard pages: home, services, about, testimonials, galleries.
  • Add up to 2 niche pages
  • Add up to 4 dream-worthy destinations
  • Add up to 2 blogs
  • Brand assist email advice from Sandra about your color palette and logo selection (if logo was purchased)
  • Copywriting *optional* for the following: home, about. services, contact, dream-worthy destinations (x4), blogs (x2)

WITH COPYWRITING $3900
WITHOUT COPYWRITING $2700

NO INTEREST
PAYMENT PLANS AVAILABLE

STARTUP

This package is perfect for a travel brand who is new to industry or in a hurry to get online. It’s the perfect way to have a polished and professional presence online. You can choose to keep your website minimal with this layout or scale up later down the track. 

  • Customized mobile responsive landing page
  • Beautiful images from our extensive gallery, if we don’t have it, we’ll download them
  • Unlimited travel gallery access
  • Contact form
  • List building subscriber form
  • “About” paragraph (5-8 sentences)
  • Links to your social media accounts
  • Testimonials – three (3) maximum
  • Your brand colors and logo
  • Blogs – three (3) maximum
  • Connection of your domain to make your site live. (Hosting and domain is not included in cost)
  • Online within seven (7) business days from payment and content being received
  • Submission for indexing to Google
  • Facebook cover promoting your list builder
  • List builder (IFO) promo graphic in 3D
  • Connection of your lead magnet form to your website
  • Copywriting *optional* for the following: home, about. services, contact, dream-worthy destinations (x4), blogs (x2)

WITH COPYWRITING $1900
WITHOUT COPYWRITING $1200

NO INTEREST
PAYMENT PLANS AVAILABLE

PLEASE NOTE:
THIS IS A 2-PAGE SITE

DIY TRAVEL ADVISOR LAYOUT

We always recommend that you work with a qualified travel industry experienced designer.

But if that’s not financially feasible for you right now, use our stunning DIY layout designed by travel industry marketing expert, Sandra McLemore. Then, when you’re ready, come back to us and have the full-service design experience.

Investment $547

Here’s what you get:

  • A DIY layout option (your choice of the Wix or WordPress platform) with full video instructions.
  • A one hour of 1:1 Zoom support with our US-based design team if you need extra support.
  • Full access to our enormous image gallery complete with destinations, niches, and of course diverse images (races, orientation, age) – does not include Shutterstock selections mentioned in our packages above.
  • You can be up online within 3 days. 
  • Connect your site to any hosting provider when you select WordPress as our platform of choice.

OUR CLIENTS

Danielle Dybiec

Nine Muses Travel

Elfa Jonsdittor

Your Iceland

Natasha Grant

Millennial Destinations

Kathleen Rodriguez

Momcation Escapes

Tiffany & Mandy

Dream Planning Pros

Joe & Tillie James

Tillie James Travel

Lore Ross

To Infinity Travel

Stephanie Cannon

SC Travel Design

Rhonda Guyton

Rhonda Guyton Travels

Melissa Meredith Fail

RLX Travel

Toscha Carroll

All In The Family Travel

Marija Bumgarner

Extraordinary Moments Travel

Greta Smith

Savvy Travel Design

Keven Randolph

Stars Of Europe Travel

Philip James

Philip James Travel

Nicole Lawrence

Travel With Great Company

Michele McCoy

Happy Little Travel Planner

Marita Domingo

Golden Pearl Travel

Janna Guy

Great Latitudes Travel

James & Charlie

C&J Travel

Erin Peters

Sand & Sea Escapes

Barbara Rivera

Travel To Amazing Places

Annette Bond

YOLO Let's Travel

Jessica Sutton

J. Sutton Travel

Carol Berger

All Places Traveled

BRANDING & LOGOS

Travel industry logos are simple and classy. Take a look at the nicest hotels and airlines around the world.

We follow that same design principle with our logos and branding, ensuring that everything from our marketing kits to our logos is classy, simple and effective.

Choose from 3 amazing marketing kits and 3 brand/logo packages.

Our design services can be turned around quickly for your upcoming events, new startups or rebrands.

Our expert design team, all located in the US can also help you choose the perfect color palette and fonts for your visual brand.

LOGO
DESIGN

Our design service for logos is unique. Because we already know what works in the travel industry and what works in luxury services, we have a folio of logos from which you will choose your favorite. We’ll then customize it for you with color and your business name. Some logos allow you to have a symbol added. Check out our folio to find your favorite.

  • A new luxury logo delivered in multiple formats and color combinations.
  • A set of alternate logos perfect for use on social media platforms


Printed items are not included. This is a design service.

$240

LOGO &
BRAND ASSIST

Our design service for logos is unique. Because we already know what works in the travel industry and what works in luxury services, we have a folio of logos from which you will choose your favorite. We’ll then customize it for you with color and your business name. Some logos allow you to have a symbol added. Check out our folio to find your favorite.

The ultimate branding must have for startup or rebranding businesses.

  • A new luxury logo delivered in multiple formats and color combinations.
  • A set of alternate logos perfect for use on social media platforms


Brand assist email advice from Sandra about your color palette and logo selection.

Printed items are not included. This is a design service.

 

$300

FULL BRAND
WORKOVER

Our design service for logos is unique. Because we already know what works in the travel industry and what works in luxury services, we have a folio of logos from which you will choose your favorite. We’ll then customize it for you with color and your business name. Some logos allow you to have a symbol added. Check out our folio to find your favorite.

The ultimate branding must have for startup or rebranding businesses.

  • A new luxury logo delivered in multiple formats and color combinations.
  • A set of alternate logos perfect for use on social media platforms
  • Business cards
  • Letterhead
  • Email signature banner
  • Envelopes
  • With compliments slips
  • Brand assist email advice from Sandra about your color palette and logo selection.


Printed items are not included. This is a design service.

$400

MARKETING KITS

Marketing Kits are one of the most exciting parts of your branding (other than your website going live for the first time). 

The first time you see your travel business brand brought to life in an expo or trade show booth is exhilarating. We get a buzz every time we set up our own booth complete with banners, flyers, business cards, brochures and more.

Take a look at the three marketing kits we have below.

BRAND
ESSENTIALS

It’s so important that your visual branding is CONSISTENT across your business.​

We will put together a stunning kit for you and you’ll have it in just 7 days! We have a folio of designs from which you will choose your favorite. We’ll then customize it for you with color and your business information. Need to make changes in the future? No problem, we’ll give you the source file. This is set and forget branding and you should NOT be doing it on your own. DIY looks like DIY so be sure to get yours today.​

Marketing kit includes:​

  • Business cards
  • Letterhead
  • Email signature banner
  • Envelopes
  • With compliments slips


We will soon be launching our own printing services. Until then feel free to get your items printed anywhere.​

You’ll be given all digital files ready to send off for printing. Printed items are not included.

This is a design service.

$240

EVENTS &
TRADE SHOWS

If you’re heading out to do in person presentations or are setting up a booth at a trade show or expo – this is for you!

  • Design for 2 gorgeous pull up banners
  • 1 double-sided postcard to hand out to attendees or 1 double-sided flyer to hand out to attendees
  • Business card design (if you don’t have it)


Once you receive your designs you will need to allow extra time to send your banners off to a printer.

This is a design service only.

There are no changes or revisions with the exception of errors.

Coming soon we look forward to introducing our new collection of branded swag.

We will have a variety of promotional items that you can have your logo printed on to give away to clients or at your events.

$240

EMAIL LIST
BUILDING

This marketing kit is for travel entrepreneurs who understand the importance of building a strong email list. You’ll receive the following:

  • A stunning lifelike graphic showcasing your valuable traffic driver. Perfect to embed on your website or include in your printed marketing like pull up banners, flyers, and signage.
  • A matching Facebook cover banner to help drive traffic from your Facebook page to your website.

$240

Not sure where to start? Sign up for our pre-launch consult!

When you’re starting out we know that deciding where to spend your (sometimes limited) budget can be confusing and daunting.

We have helped hundreds of travel businesses get their marketing off the ground over the past year and many of them were in the same situation as you.

They were…

  • Time-poor
  • On a budget
  • Tech nervous
  • Overwhelmed
  • In a hurry
  • Unsure
  • Or all of the above


The good news is that while you do have a long list of marketing tasks to do in order to start generating a consistent stream of new clients, you don’t have to do it all at the same time.

Our expert team will guide you and you can check in with us at any time.

If you’re starting out or rebranding, it’s important that all of your social media platforms, business cards, event marketing materials, and website are all consistent.

We suggest subscribing to Social Media Suitcases to get your social media up and running in less than one hour per month. You’ll also receive articles that can be used on your website or in your newsletter, destination guides, images, captions, hashtags, and videos.

Choose two bundles of content from over 65 destinations in our library, every single month.

DESIGN FAQs

Well this definitely needs to be done before we can start designing your website but you’re probably closer than you think. If you think you’re not ready to start work on your website book a call in with our expert team and explain your business model ideas to her. She’ll let you know one of two ways to move forward:

1. Refine just a few things and get started or
2. Get some help (coaching, copywriting, mentoring) and circle back when you’re done.

If you’re a travel advisor or travel brand one of the best places to get this clarity is inside of our free Power Sessions (catch the replays if you miss the live sessions) and also inside of our free membership called Travel Marketing Townhall.

Getting followers on social media is not your priority. It really isn’t. Social media has two purposes – to guide potential clients to your website where you can build your email list, or to show social proof to those who need it.

Building your email list? Now this IS YOUR PRIORITY. Having a free offer of extremely high value that is relevant, appropriate and valuable to your potential clients is a must have on your website. They will give you their name and email address (subscribe) and you give them a PDF, video, checklist or service in return. We setup this up free of charge on your website. You’ll then email that list of subscribers every 1-2 weeks with your latest blog or news.

If you’re not attracting the right type of clients (or any clients at all yet) we recommend joining TRAVEL MARKETING REVOLUTION in our next enrollment, and taking the our EMAIL LIST BUILDING COURSE FOR TRAVEL ENTREPRENEURS.

Yeah – not a good idea. Here are three good reasons why your website needs to go up the second you have your business idea thought out (a landing page is just as good as a full website when you’re starting out – especially if you’re on a budget):

1. All marketing roads lead to your website – your business cards, conversations, social media; it all leads to your website. Frankly, a business with no website is not credible.

2. Once your website has been submitted by your web designer to Google in order to be indexed – it takes a bit of time to for the site to rank in the search engine. While your site is ranking and you continue to add new content you can be growing your business.

3. It all gets real when you have a website. The day that your website goes live is the first real day of business. It’s when you’re visible to potential clients. Why delay the day that your next client finds you?!

Take a look at what we know to be a close to perfect travel advisor’s website. It has every element you need. You can have a website just look this in just a few weeks!

We have heard that many times before. But a travel agent’s website is the single most important asset that you will have. It’s more imporant than a business card, pull up banners, flyers or any other type of marketing. It is far more important than the time, effort and any money that you put into social media marketing even. Not to say that you shouldn’t do any of those things – you absolutely should. But at the end of the day, all marketing channels lead to your website. Travelers just will not find you or book from you if you don’t have a credible website.

DIY websites for travel agents? Well they look DIY. If you do a website on a budget you are putting yourself out there to get clients on a budget. Don’t put out there what you don’t want back.

Travel agents need a website that is FULL of helpful and interesting content. You need to show off the destination and industry knowledge that you have and show potential clients how you can be of service. Travel agents also need to demonstrate their skill set through testimonials.

So if you think you can’t afford a website – consider if you should be in business and what your business priorities are. Not having a website that refreshed at least every 18-24 years dates you as an expert in the industry. No expert in any industry would have a website that is not updated frequently.

On average a good website will cost you between $2K – $4K. For a full price list and menu or services – CLICK HERE.

We offer incredible payment plan options so be sure to ask us about that.

Your website is not something you do in addition to your business.

It is the heartbeat of your business.

We guarantee that if you dedicate just one hour a day for a 7-10 days you will have a stunning website full of brilliant content to engage and motivate your potential clients to book more travel.

And isn’t that the goal? To book more travel?

That’s actually one of the many reasons that our clients choose us over a standard agency. We know travel and we know travel imagery. We provide our web design clients with FREE access to our image gallery.

Our gallery has the obvious gorgeous city and landscapes but we also know that travel is about people so we have a ton of people, food, culture, activities and more in the gallery.

We will download an unlimited number of Shutterstock images (you would have to pay $29/each if you were buying them yourself) so that we have the right images for your travel business.

All images that we download for your website are at our expense, not yours.

Well that’s all up to you! You have two options.

We show you just how easy it is to update your site by connecting you to a powerful series of how to guides for anything and everything you need for your website.

We recommend only changing text images and leaving any layout changes to us.

If you don’t want to maintain your website at all we are happy to do it for you for a small fee.

We hear you on that. Writing is not everyone’s strongest skill and knowing that about yourself is so important. It is vital that you can communicate your brilliance and core messaging to your audience.

We are certain that our Content Mangement System will help you to pull everything together however if your budget permits we strongly recommend hiring a professional writer to either write for you or at the very least revise what you have written.

We have a team of professionally trained travel and marketing writers. They have completed the StoryBrand framework and will write write your content based on that – saving you thousands of dollars.

You’re in luck.

We realized a little while ago that asking a client for all of the content for their website was a terrible idea. Since 2009 we have never had a client that had everything written, organized and ready for us to receive at once. And it’s not a surprise.

Most travel agents are sales people and travelers at heart – not copy writers, marketing experts or designers. So we knew we needed to do something to help them out. We created a clever Content Management System that guides and supports clients in pulling together the content they know that they need – and more importantly the stuff they didn’t know they needed.

To be clear – we don’t create or proof content. We just help you figure out what you need to do in an organized manner.

We have over 20 years of experience in the travel industry we know what your website needs to have on it to engage your visitors and lead them to contact you. So that’s where we start.

You’ll work with our talented (and super organized) Operations Manager who will support you, keep you on track and on time – and get all of your content organized for our design team. ALL of our websites are designed by Sandra McLemore.

Your domain name is the address that you give to people to find your website, also known as the web address or URL (uniform resource identifier – cause everyone knows what that is!?). NEVER let anyone, not even a web designer buy your domain. You must buy it yourself and our strong recommendation if you haven’t bought it is to buy it from Google Domains as they throw in the privacy settings for free and have the best support. Be sure to buy a domain name that is easy to say, spell and that you can legally tie to your business.

Hosting is like rent. It’s what you pay to connect your website to the domain name. We will run through hosting costs with you on our first call but you should expect to pay between $10-20 per month. That’s a whole lot cheaper than storefront rent!

Still confused? Think of it like this…your website is a car, your domain is the address you park it at and the hosting is the rent you pay to park your car there! You need all three.

Yes we do. But we’re a little different here when it comes to logos. Usually the first thing a new business does is to go out and have a logo designed and then try and design their whole website and corporate ID around it.

Our advice is that if you don’t have a logo right now, leave it until the end. We don’t believe in designing a brand around a logo. Your brand should be designed around your core messaging and your target market. After all, if your brand doesn’t speak to your customers, neither can you. Since the beginning of time brands have changed and evolved their logos, even the biggest brands in the world. So don’t get caught up on your logo. Let’s get to work on your website and let the logo happen later.

But when it is time… we are the perfect company to create your visual brand. We challenge you to find a design agency with more than 20 years experience working in the actual travel industry. As far as we know, we’re the only one!

Let’s make it easy and give you the preferred order of how we recommend your visual branding comes together:

  1. Get clear on your niche
  2. Identify your ideal client – age, gender, interests, values, travel preferences
  3. Name your business and give it a tag line
  4. Choose your colors and have your website designed by an agency that knows the travel industry – US!
  5. Have your logo designed by a professional graphics artist who understands your business. Giving them your website is the best brief. Our logo designs are stunning!
  6. Have us create you a marketing kit: social media banners, email signature banner, business cards, letterhead, with compliments slips, pull up banners and more.


Unless you are a trained graphic artist or web designer you SHOULD NOT do any of the steps 4 through 7.

DIY never ends well. It looks like DIY and your clients will know. You want clients to hire you for your expertise and not DIY their round world trip – so do the same.

Hire professionals. Be sure to hire professionals who can show you examples of their work, put you in touch with current clients to speak to and who KNOW TRAVEL.

Yes we certainly do!
Simply send an email to hello@cottammclemore.com and advise us that you want to work one-on-one with our custom logo designer and we will provide you with details for that service.

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