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From Stranger to Booked Client: Mastering the Marketing Hourglass for Travel Agents/Advisors
Want to turn one-time bookings into lifelong clients? The marketing hourglass helps travel agents/advisors guide clients from first discovery to loyal advocates. Unlike the traditional funnel, this model focuses on every stage—from awareness and engagement to retention and referrals. In this blog, learn how to build stronger relationships, boost repeat business, and grow through trust, value, and intentional marketing—before, during, and after the trip.
Sandra M
Dec 4, 20244 min read


Are You Making These 5 Rookie Mistakes on FAM Trips? Here’s How to Fix Them and Stop Leaving Money on the Table
Stop leaving money on the table! Discover 5 rookie FAM trip mistakes that are costing you sales and learn how to avoid them.
Sandra M
Sep 14, 20245 min read

Why you need to dedicate a large portion of your website to destinations and experiences
Historically, travel advisor websites have been cluttered with loud colors, deeply discounted vacations, and a myriad of ads for various...
Sandra M
Aug 28, 20235 min read


How to say no to someone who is not your ideal client
SCRIPT Hi there X Thank you so much for reaching out. We specialize in <insert travel niche> for <insert ICA>. I'd love to refer you to a...
Sandra M
Jul 18, 20221 min read