Your visual brand needs to attract your perfect type of client to let them know that you are their perfect travel partner!
What updates will your website need once it is published?
There are two types of updates that your website needs in order to remain effective:
What are content edits?
Content edits are changes in words, images and if needed, design. As a travel advisor, you understand that it’s important to keep up with changes in the industry and stay on top of trends.
Today, one of the most effective ways to do this is through creating new content for your website. Having current and engaging content helps you to attract the right kind of clients who want to experience the type of travel you want to sell.
Updating the content on your website also has (search engine optimization) SEO benefits. Creating quality, keyword-rich content — such as blog posts, articles, and webpages — is an essential part of any successful SEO strategy. Consistently adding quality content can be effective in helping boost organic traffic and increase discovery on search engines like Google.
What is maintenance?
Need A Website Refresh?
Think of it as sprucing up your online portal with vivid new photos that echo the allure of unseen places, engaging blog entries that ignite the wanderlust, and a sleek layout that navigates as smoothly as a river cruise.Unsure where to begin? That’s where we come in.
With just a few updates, we can help elevate your website to a journey in itself, captivating potential travelers the moment they arrive on your homepage.
This service is only available to sites that were created by Travel Marketing & Media ®.
How much will it cost to edit a site?
1 HOUR1:1 Designer
One hour of live 1:1 Designer Time
How often should your website be improved?
Research shows that first impressions are up to 94% design related. Using attractive and up-to-date web design can help you convey the right message to new site visitors. It reassures them that they’ve found what they’re looking for and reinforces your site’s relevancy, credibility, trustworthiness and uniqueness. As a result, searchers will find it in their interest to stay on your web page.02.Business reputation
Along the same line as first impressions, your business reputation is extremely important in gaining customers’ trust. Some ways to uphold your online standing include having working links, adding a 404 page for broken ones, updating plugins, freshening up content and abiding to a recommended page load time of under two seconds are just ways to uphold your reputation online. You’ve got to make sure your website delivers on your company promise of quality, reliability and professionalism.03.SEO strategy
Paying attention to website maintenance is essential for your site’s SEO strategy. Consider this an opportunity to establish a routine process of monitoring and improving your website’s SEO, ranging from updating content to fixing broken site links.
These bits of information are what a Googlebot looks out for when it crawls your website. In this initial stage of analysis, Google is determining the value of your website, potentially affecting your ability to rank first page or not down the line. Ranking positively on search engines can help drive traffic to your website, bringing customers to your business. That said, ranking poorly will make it harder for people to find you online.04.Security
A website maintenance plan helps protect your business from virtual threats. Regularly updating your security software and renewing your SSL certification provider help safeguard your site’s files. These are made up of sensitive information, such as passwords and customers’ private data — credit card numbers and banking details.
Developers who release these website updates are doing so to patch vulnerabilities they might have found. When you maintain your site’s security, it becomes harder for hackers to compromise your business and easier for customers to entrust their monetary assets to you.
Website maintenance tasks
We love making content edits for our clients. Here are some of things we can do for you:
- Add and remove copy, testimonials, and images
- Create a new page for your niche
- Create a page for a group you want to sell
- Add or remove a lead magnet or sign up form to build your email list
- Add or remove video
- Upload and publish new blogs and articles
- Create a video gallery to act as a hub for all of the videos you have on social media
- Embed PDFs and online forms
- Add a new podcast page so that your audience can listen on your website
- Ensure that your website has consistent fonts, colors and spacing
- Change out your branding
- Adjust your lead magnet
- Adjust your menu and navigation
- Upload new logos
Our process is a little different to what you may have experienced with other marketing or design agencies. Instead of sending us a list of changes that you would you like – which then results in a ping pong marathon of back and forth emails, we have a faster and simpler system.
3 steps to update your website
- Sign up and select from 1 or 2 hours of “1:1 designer time”
- Pay your invoice and sign a simple work agreement
- Select a date and time that suits you from the designers availability
- Meet with your designer at the specified time. Your designer will make the edits while you watch – yes… you’ll be learning but won’t have to lift a finger.
The “1:1 designer time” is without a doubt different – and perfect. Eat a snack, enjoy a beverage and simply give a thumbs up if your approval is needed. You can even do a little work to the side. We love that you can see image options and answer questions right on the spot.
As your scheduled time comes near to an end, our designer will let you know when you have 15-minutes left. You can prioritize your last task and if needed, sign up for a new session.
- Any written copy you want to add to your site.
- Your list of tasks. Because any unused time in a session cannot be carried over, try to have a “just in case” task or two.
Two hours of live 1:1 Designer Time $250