MAINTENANCE PLANS

Your visual brand needs to attract your perfect type of client to let them know that you are their perfect travel partner!

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MAINTENANCE PLANS

What updates will your website need once it is published?

There are two types of updates that your website needs in order to remain effective:
  1. Maintenance
  2. Content edits

What is maintenance?

Website maintenance is the practice of monitoring your website’s overall health and performance. Keeping a website up-to-date is crucial to ensuring it’s working at full capacity, engaging and retaining site visitors.

What are content edits?

Content edits are changes in words, images and if needed, design. As a travel advisor, you understand that it’s important to keep up with changes in the industry and stay on top of trends. Today, one of the most effective ways to do this is through creating new content for your website. Having current and engaging content helps you to attract the right kind of clients who want to experience the type of travel you want to sell. Updating the content on your website also has (search engine optimization) SEO benefits. Creating quality, keyword-rich content — such as blog posts, articles, and webpages — is an essential part of any successful SEO strategy. Consistently adding quality content can be effective in helping boost organic traffic and increase discovery on search engines like Google.

How often should your website be maintained?

If you go too long without regular website maintenance, your site could suffer in the process. Your website will begin to run slow, stop converting leads, potentially house malware and get hacked, thereby causing problems for those who click on it. It could even stop working altogether. There are a number of tasks required to properly check and maintain a website, including updating security software and plugins, adding fresh content, increasing new and returning traffic, and meeting the satisfaction of your site users. While some of these points are more time-sensitive than others, each one will be addressed below.

01.First Impressions

Research shows that first impressions are up to 94% design related. Using attractive and up-to-date web design can help you convey the right message to new site visitors. It reassures them that they’ve found what they’re looking for and reinforces your site’s relevancy, credibility, trustworthiness and uniqueness. As a result, searchers will find it in their interest to stay on your web page.

02.Business reputation

Along the same line as first impressions, your business reputation is extremely important in gaining customers’ trust. Some ways to uphold your online standing include having working links, adding a 404 page for broken ones, updating plugins, freshening up content and abiding to a recommended page load time of under two seconds are just ways to uphold your reputation online. You’ve got to make sure your website delivers on your company promise of quality, reliability and professionalism.

03.SEO strategy

Paying attention to website maintenance is essential for your site’s SEO strategy. Consider this an opportunity to establish a routine process of monitoring and improving your website’s SEO, ranging from updating content to fixing broken site links.

These bits of information are what a Googlebot looks out for when it crawls your website. In this initial stage of analysis, Google is determining the value of your website, potentially affecting your ability to rank first page or not down the line. Ranking positively on search engines can help drive traffic to your website, bringing customers to your business. That said, ranking poorly will make it harder for people to find you online.

04.Security 

A website maintenance plan helps protect your business from virtual threats. Regularly updating your security software and renewing your SSL certification provider help safeguard your site’s files. These are made up of sensitive information, such as passwords and customers’ private data — credit card numbers and banking details.

Developers who release these website updates are doing so to patch vulnerabilities they might have found. When you maintain your site’s security, it becomes harder for hackers to compromise your business and easier for customers to entrust their monetary assets to you.

Website maintenance tasks

Now that you know what to look out for when monitoring website maintenance for your business, you’ll need a plan for each task based on how often they need to be updated:

Weekly

With Google Analytics you gain access to information about how people are reaching your website and using it. You can do weekly website maintenance checks by logging in to your Google Analytics account to track traffic, thereby understanding your site’s performance and identifying areas of improvement. Traffic-driven data, such as number of site visitors and bounce rate, can lead to making better decisions for your business. Additionally, this analytics tool lets you know where the traffic comes from, by geographical location, keywords and intent, and interest.

Quarterly

Review your website content based on defined goals and metrics, such as SEO (organic traffic and backlinks), user behavior (page views and bounce rate), engagement (likes, mentions and shares) and sales (conversation rates and ROI). Some questions to ask yourself during this stage are, “Are all my meta titles and descriptions as SEO effective as possible?” “Is this blog post getting relevant traffic?” and “What can be updated in my content, topic-wise and linking-wise?” These are linked to performance. Then, proceed by tweaking your content, testing out calls-to-action across your pages and seeing whether your site’s content, both visual and textual, displays correctly on all types of browsers and devices.

Annual

It’s that time of the year to go over renewal dates for your hosting service and any additional tools you use for website maintenance, like paid Analytics and keyword research tools. Your site’s header, footer and legal policy might also require special attention by this point. Make sure all your information is up-to-date, and that main menu categories reflect what’s most relevant to your business. Look out for old logos and company images that may not serve your best interest anymore. After a period of time, a website redesign could benefit your site greatly.

How much will it cost to edit a site?

1 HOUR

1:1 Designer
$ $140 /one payment
  • One hour of live 1:1 Designer Time
JOIN WAITLIST

2 HOURS

1:1 Designer
$ $250 /one payment
  • Two hours of live 1:1 Designer Time
JOIN WAITLIST

FAQ

If we originally designed your website, yes we can help you with updates; both maintenance and content edits. If your website was built by another person/company, we are unable to make changes. We invite you to learn more about our two programs, Website in a Weekend, and the VIP Branding Experience. You’ll be starting from scratch with both problems but you’ll be pleased with the outcome. If you choose to participate in a Website in a Weekend, you’ll even learn how to confidently do your own simple updates, saving you time and money.

We love making content edits for our clients. Here are some of things we can do for you:

  • Add and remove copy, testimonials, and images
  • Create a new page for your niche
  • Create a page for a group you want to sell
  • Add or remove a lead magnet or sign up form to build your email list
  • Add or remove video
  • Upload and publish new blogs and articles
  • Create a video gallery to act as a hub for all of the videos you have on social media
  • Embed PDFs and online forms 
  • Add a new podcast page so that your audience can listen on your website
  • Ensure that your website has consistent fonts, colors and spacing
  • Change out your branding
  • Adjust your lead magnet
  • Adjust your menu and navigation
  • Upload new logos
For obvious reasons, we do not permit upgrades of our small or medium sized layouts so that they look like our popular big websites. We understand that over the years our designs have become even more sophisticated and if your site is two or more years older, you may want to consider making minor content edits until you are ready to have a new website designed. While we are happy to make content edits and add new pages for groups, testimonials or your niche, we are unable to make design and layout changes to mirror our bigger sites.
We have a small team of 2-3 designers who are not only WordPress and Wix professionals, but also fully trained graphic designers. Each of them has worked with us for several years which means they have accumulated significant travel industry marketing experience.

Our process is a little different to what you may have experienced with other marketing or design agencies. Instead of sending us a list of changes that you would you like – which then results in a ping pong marathon of back and forth emails, we have a faster and simpler system.



3 steps to update your website


  1. Sign up and select from 1 or 2 hours of “1:1 designer time”
  2. Pay your invoice and sign a simple work agreement
  3. Select a date and time that suits you from the designers availability
  4. Meet with your designer at the specified time. Your designer will make the edits while you watch – yes… you’ll be learning but won’t have to lift a finger.


The “1:1 designer time” is without a doubt different – and perfect. Eat a snack, enjoy a beverage and simply give a thumbs up if your approval is needed. You can even do a little work to the side. We love that you can see image options and answer questions right on the spot.


As your scheduled time comes near to an end, our designer will let you know when you have 15-minutes left. You can prioritize your last task and if needed, sign up for a new session.

Only two things…

  1. Any written copy you want to add to your site.
  2. Your list of tasks. Because any unused time in a session cannot be carried over, try to have a “just in case” task or two.
One hour of live 1:1 Designer Time $140
Two hours of live 1:1 Designer Time $250
Our designer won’t type up your copy. They must be able to “copy and paste” so be prepared to share a link to your Dropbox or Google Drive folder with all of your copy ready to go. Our designer can download images from Shutterstock to your website during your session. If you have specific images you want to use, you must have legal permission to use them on your website.