MARKETING PACKAGES

Where stunning websites meet high converting marketing funnels

FACT

IT TAKES MORE THAN A WEBSITE TO GET A CONSISTENT STREAM OF NEW CLIENTS

Why you need a high converting marketing funnel and
not just a great website

A NEW WEBSITE WON'T GET YOU NEW CLIENTS...

But a high converting marketing funnel will!

We absolutely forgive you if you thought that getting a new website would grow your business – we thought the same too when we first started out.

In fact for the first 3 years that we did websites for Travel Advisors we designed just under 200 breathtaking websites and we noticed that there were two different business outcomes for those clients.

Most of the clients who purchased a new website and then did not much more than posting to social media, didn’t end up growing profitable businesses.

The clients that went on to create (with our help) high converting marketing funnels grew to be seriously profitable. We’re talking six figures of sales per month for one person, $3million dollars of sales for another person, and huge email list growth and sales for everyone else.

This pattern showed us that having a high converting marketing funnel is the difference between a profitable travel business and a great website.

 

  Read on to learn more about what specifically you need to have in your marketing funnel.

7 THINGS YOUR TRAVEL BUSINESS MUST HAVE TO BE PROFITABLE

The faster you have these in place, the faster you hit your profit goals.

1. A clear niche or specialty because trying to book anything for everyone just doesn’t work

2. Clarity on who wants to book the type of travel you want to sell

3. A high converting lead magnet that will turn strangers into email subscribers

4. A strategy for promoting your lead magnet in places that your ideal client will see it

5. Fresh weekly content (articles, podcasts, or videos)

6. A social media content plan that focuses on two things: the destinations + experiences that you specialize in, and the benefits of booking with you (the person you are as well as the role of a Travel Advisor)

7. A plan for sharing the great travel opportunities that your preferred suppliers will send to you

IS YOUR BUSINESS ACTUALLY READY?

Now that you know what is required to get a consistent stream of new clients it’s time to find out if you and your business are ready to take this next step.

We’ve put together a quick and easy assessment quiz to
get you that answer in 90 seconds.

READY TO GET STARTED BUT HAVE QUESTIONS?

GET STARTED IN 3 SIMPLE STEPS

CHOOSE YOUR PACKAGE

Most buying decisions are led by price. We are conditioned in life to pick the price that makes us feel comfortable. 

We encourage you to approach your package selection differently by choosing the package that your business actually needs. 

Take a moment to read through the packages and ask yourself “if Travel Marketing & Media ® don’t do this for me, who will?” We also encourage you to be real with your goals and timing. 

If you want to be profitable you will need to invest time, energy, and money into your business. There is not a business on the planet that allows you to become profitable without investment.

Finally, remember that putting off critical business-building foundations now (like your marketing funnel) will only mean that you’ll need to do it later down the track. Do-overs and pushing out timeframes will only delay your business success.

There are many ways to set up plans and options to suit your budget.

If you need help deciding between packages we have two tools for you: request a Q&A call with a manager on our team (someone who successfully sold travel in North America for over 15 years), and take the quiz we provided for you.

 

LEAN ON OUR TEAM

Our team can’t wait to work with you. They have two types of expertise that you can really lean into:

1. They are experts at their craft. Whether they are copywriters, designers, admin support or client concierge. They have strong experience tacking every challenge and creating magic in their areas of expertise. You can count on them to guide you. You can trust them to guide your business.

2. Our team leans into frameworks and formulas that are tried and tested. We have taken training from the world’s best marketers including but not limited to Amy Porterfield, Donald Miller, Google, Facebook, Harvard Business School and many leaders in digital marketing. We took that training and implemented what we learned into Travel Marketing & Media ®. It worked. It really worked. We then rebuilt what we learned to fit into the travel industry, specifically for Travel Advisors.

 

We will work on your marketing funnel package using our proven frameworks and formulas, the same ones we use in our business.

LET US DO MAGIC

We’re going to do a very thoughtfully choreographed dance back and forth with you to pull together your marketing funnel.

We will create a lot of the content and you will create some. Why can’t we do it all? Because friend, YOU are the expert in your niche. You are also the business owner which means that it sits on your shoulders to make decisions and be accountable. 

The collaborative approach is enjoyable and the best way to get to get you to where you want to be.

CHOOSE YOUR PACKAGE

FULL FUNNEL SETUP PACKAGE

Our very best marketing package is fully inclusive. We setup your entire marketing funnel from start to end so that you can hit the ground running. The investment for your business in this package will save you at least one year of “figuring things out” and allow you to start building your email list and working with JV partners right away.

Best for serious business owners with big goals who want it done correctly the first time to save them doing everything over down the track. Your entire funnel will be setup and you’ll have a perfectly branded travel business.

Everything in the Foundations Package Plus:
 
  • Up to 4 Inspiring Itineraries
  • Lead Magnet Copy
  • Three Social Media Ad Creatives

INCLUDES COPYWRITING & IMAGES $5400*

Click here for more copywriting details

Scroll down to learn more about each element of your package.

FOUNDATIONS PACKAGE

This package is for those who want to be part of the setup process – we do most of the setup but you still have a number of tasks on your end including copywriting and strategy planning. It’s perfect for a Travel Advisor who is a comfortable writer, understands funnels and isn’t afraid to jump in and do a little work on various tech platforms.

Best for: Business owners and/or Travel Advisors who want to have control over their marketing funnel but are happy to jump in and do part of the work. You’ll get a full brand makeover and help building your funnel.

  • Full Travel Marketing & Media ® website including copywriting and imagery in Wix or WordPress
  • Includes standard pages: Home, services, about & testimonials
  • Up to 2 niche pages & up to 4 dream-worthy destinations
  • Setup of your email marketing platform set up with an opt-in form, workflow, lead magnet delivery, tags, and segment
  • Access to the self-paced Email Marketing for Travel Advisors course
  • Access to the self-paced Social Clarity for Travel Advisors course
  • Marketing Kits x 3 – essentials kit + events kit + lead magnet kit
  • Branding package – logo, color palette, style guide, core message, extended core message, the full core message
  • Home for your weekly content where you will publish your podcast, articles or video hub on your website
  • Your choice of two articles from our library

INCLUDES COPYWRITING & IMAGES $4100*

Click here for more copywriting details

Scroll down to learn more about each element of your package.

STARTER PACKAGE

This package is perfect for a travel advisor or brand that wants to be up and running quickly but doesn’t want to take shortcuts. You need to have a level of comfort with copywriting and email marketing or hire someone on your team who is. 


Best for: Travel Advisors and/or business owners who are short on time and can’t yet invest in the Full Funnel Setup or Funnel Foundations. Also perfect for a Travel Advisor who has a website setup by their host or franchise and don’t have control of their marketing.

  • Travel Marketing & Media ® long form, 2-page website including copywriting and imagery in Wix or WordPress
  • Branding package – logo, color palette, style guide, core message, extended core message, the full core message
  • Home for your weekly content where you will publish your podcast, articles or video hub on your website
  • Up to 2 articles/blogs from our library
 
 
 
 

INCLUDES COPYWRITING & IMAGES $2100*

Click here for more copywriting details

Scroll down to learn more about each element of your package.

PACKAGE ELEMENTS

Below is a full explanation of package inclusions. 

Not all elements are included in all packages. Feel free to schedule a callback so that are knowledgeable and helpful team can answer any and all of your questions.

WEBSITE

Our websites are our own wireframes built specifically for travel businesses. They are inspired by StoryBrand but developed with over 20 years of travel marketing expertise to specifically work for the travel industry.

Depending on the package you choose you will receive

  • Customized mobile responsive website design built on your choice of Wix or WordPress
  • Beautiful images from our extensive gallery, if we don’t have it, we’ll download them from Shutterstock at $29/image – we’ll pay for those!
  • Unlimited free stock travel gallery access
  • Submission for indexing to Google
  • SEO one-page plan for Google ranking
  • Copywriting –  home, about, services, contact pages
  • Copywriting – your core message (elevator pitch), extended core message, and full core message
  • Copywriting – suggestions for a business tagline if you need one
  • A page for your weekly content – the creation of an article, podcast, or video hub on your website
  • WordPress websites carry an additional $500 premium + Elementor Pro upgrade*

COLORS, FONTS & LOGOS

Your visual branding should match the type of business and niche you are building.

Depending on the package you choose you will receive

  • Expert advice and recommendations for your color palette – specific to your niche
  • Font recommendations for your accent font – specific to your niche
  • A simple and stunning logo for your business (full logo and sub-mark perfect for social media use). Choose from one of the hundreds of designs in our portfolio of polished logos and we will personalize it for you with the write colors and text.
  • We will pull together your visual brand one a one page style guide.

LEAD MAGNET & EMAIL MARKETING SETUP

Depending on the package you choose you will receive

  • Setup of your email marketing platform (FloDesk, ConvertKit, Active Campaign, Constant Contact or MailerLite).

    We will…
    • create an opt-in form so that people can join your email list
    • create a sequence of your first 3 emails plus a video for you to clone what we have done (welcome email plus two weekly emails)
    • create a workflow so that your new subscribers are tagged and receive your email sequence
    • Ensure your new subscribers receive your lead magnet 
  • A page for your weekly content – a place where your weekly article, podcast, or video will live (this is where your weekly email will direct to)
  • Access to the self-paced Email Marketing for Travel Advisors course so that you will always have a point of reference for email marketing tactics
  • A PDF of your written and designed for your lead magnet
  • A PDF and how-to video on how to build a quiz for your lead magnet

PROMOTION

Depending on the package you choose you will receive

  • Social media ad creative (copy & imagery) for promoting your lead magnet on Facebook and Instagram ads
  • A video showing you how to setup your lead magnet (not including audience definition as this varies from business to business)
  • A Facebook cover promoting your lead magnet (this is actually part of the Email Marketing Kit – see below)
  • A one page PDF with 5 ideas for promoting your lead magnet

MARKETING KITS

Depending on the package you choose you will receive

  • All 3 marketing kits listed below: brand essentials, events & trade shows, and email list building
  • Print-ready files for each printable element
  • Ready to post files for each digital element
  • Original files for edit are not included due to licensing laws

BRAND
ESSENTIALS

It’s so important that your visual branding is CONSISTENT across your business.

We will put together a stunning kit for you and you’ll have it in just 7 days! We have a folio of designs from which you will choose your favorite. We’ll then customize it for you with color and your business information. Need to make changes in the future? No problem, we’ll give you the source file. This is set and forget branding and you should NOT be doing it on your own. DIY looks like DIY so be sure to get yours today.

Marketing kit includes:

  • Business cards
  • Letterhead
  • Email signature banner
  • Envelopes
  • With compliments slips

 

We will soon be launching our own printing services. Until then feel free to get your items printed anywhere.

You’ll be given all digital files ready to send off for printing. Printed items are not included.

This is a design service.

EVENTS &
TRADE SHOWS

If you’re heading out to do in person presentations or are setting up a booth at a trade show or expo – this is for you!

  • Design for 2 gorgeous pull up banners
  • 1 double-sided postcard to hand out to attendees or 1 double-sided flyer to hand out to attendees
  • Business card design (if you don’t have it)

Once you receive your designs you will need to allow extra time to send your banners off to a printer.

We will soon be launching our own printing services. Until then feel free to get your items printed anywhere.

You’ll be given all digital files ready to send off for printing. Printed items are not included.

This is a design service.

EMAIL LIST
BUILDING

This marketing kit is for travel entrepreneurs who understand the importance of building a strong email list. You’ll receive the following:

  • A stunning lifelike graphic showcasing your valuable traffic driver. Perfect to embed on your website or include in your printed marketing like pull up banners, flyers, and signage.
  • A matching Facebook cover banner to help drive traffic from your Facebook page to your website.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 

OUR CLIENTS

Screen Shot 2020-10-01 at 3.35.36 PM

Danielle Dybiec

Nine Muses Travel

ELFA JONSDITTOR - YOUR ICELAND

Elfa Jonsdittor

Your Iceland

NATASHA GRANT - MILLENIAL DESTINATIONS

Natasha Grant

Millennial Destinations

KATHLEEN RODRIGUEZ - MOMCATION ESCAPES

Kathleen Rodriguez

Momcation Escapes

Tiffany & Mandy

Dream Planning Pros

JOE _ TILLIE JAMES - TILLIE JAMES TRAVEL

Joe & Tillie James

Tillie James Travel

LORE ROSS - TO INFITINTY TRAVEL

Lore Ross

To Infinity Travel

STEPHANIE CANNON - SC TRAVEL DESIGN

Stephanie Cannon

SC Travel Design

RHONDA GUYTON - RHONDA GUYTON TRAVEL

Rhonda Guyton

Rhonda Guyton Travels

MELISSA MEREDITH FAIL - RLX TRAVEL GROUP

Melissa Meredith Fail

RLX Travel

Toscha Carroll

All In The Family Travel

MARIJA-BUMGARNER-EXTRAORDINARY-MOMENTS-TRAVEL (2)

Marija Bumgarner

Extraordinary Moments Travel

Greta Smith

Savvy Travel Design

KEVEN-RANDOLPH-STARS-OF-EUROPE-TRAVEL

Keven Randolph

Stars Of Europe Travel

PHILIP JAMES - PHILIP JAMES TRAVEL

Philip James

Philip James Travel

NICOLE-LAWRENCE-TRAVEL-WITH-GREAT-COMPANY

Nicole Lawrence

Travel With Great Company

Michele McCoy

Happy Little Travel Planner

MARITA-DOMINGO-GOLDEN-PEARL-TRAVEL

Marita Domingo

Golden Pearl Travel

Janna Guy

Great Latitudes Travel

James & Charlie

C&J Travel

ERIN PETERS - SAND AND SEA ESCAPES

Erin Peters

Sand & Sea Escapes

BARBARA RIVERA - TRAVEL TO AMAZING PLACES

Barbara Rivera

Travel To Amazing Places

ANNETTE-BOND-YOLO-LET_S-TRAVEL (1)

Annette Bond

YOLO Let's Travel

JESSICA SUTTON - J SUTTON TRAVEL

Jessica Sutton

J. Sutton Travel

Screen-Shot-2020-10-01-at-5.51.45-PM

Carol Berger

All Places Traveled

PACKAGE FAQs

Well this definitely needs to be done before we can start designing your website but you’re probably closer than you think. If you think you’re not ready to start work on your website book a call in with our expert team and explain your business model ideas to her. She’ll let you know one of two ways to move forward:

1. Refine just a few things and get started or
2. Get some help (coaching, copywriting, mentoring) and circle back when you’re done.

If you’re a Travel Advisor or travel brand one of the best places to get this clarity is inside of our free Travel Marketing Power Sessions (catch the replays if you miss the live sessions) and also inside of our free membership called Travel Marketing Townhall.

Getting followers on social media is not your priority. It really isn’t. Social media has two purposes – to guide potential clients to your website where you can build your email list, or to show social proof to those who need it.

Building your email list? Now this IS YOUR PRIORITY. Having a free offer of extremely high value that is relevant, appropriate and valuable to your potential clients is a must have on your website. They will give you their name and email address (subscribe) and you give them a PDF, video, checklist or service in return. We setup this up free of charge on your website. You’ll then email that list of subscribers every week on the same day with 

If you’re not attracting the right type of clients (or any clients at all yet) we recommend joining TRAVEL MARKETING REVOLUTION in our next enrollment, and taking the our EMAIL LIST BUILDING COURSE FOR TRAVEL ENTREPRENEURS.

Yeah – not a good idea. Here are three good reasons why your website needs to go up the second you have your business idea thought out (a landing page is just as good as a full website when you’re starting out – especially if you’re on a budget):

1. All marketing roads lead to your website – your business cards, conversations, social media; it all leads to your website. Frankly, a business with no website is not credible.

2. Once your website has been submitted by your web designer to Google in order to be indexed – it takes a bit of time to for the site to rank in the search engine. While your site is ranking and you continue to add new content you can be growing your business.

3. It all gets real when you have a website. The day that your website goes live is the first real day of business. It’s when you’re visible to potential clients. Why delay the day that your next client finds you?!

Take a look at what we know to be a close to perfect Travel Advisor’s website. It has every element you need. You can have a website just look this in the near future!

We have heard that many times before. But a Travel Advisor’s website is the single most important asset that you will have. It’s more important than a business card, pull up banners, flyers or any other type of marketing. It is far more important than the time, effort and any money that you put into social media marketing even. Not to say that you shouldn’t do any of those things – you absolutely should. But at the end of the day, all marketing channels lead to your website. Travelers just will not find you or book from you if you don’t have a credible website.

DIY websites for travel agents? Well they look DIY. If you do a website on a budget you are putting yourself out there to get clients on a budget. Don’t put out there what you don’t want back. 

We do understand though that sometimes you have to pull something together before you can afford what your truly want and need so if DIY is the only option for you right now let us know. We have some templates you can purchase.

Travel Advisors need a website that is FULL of helpful and interesting content. You need to show off the destination and industry knowledge that you have and show potential clients how you can be of service. Travel Advisors also need to demonstrate their skill set through testimonials.

So if you think you can’t afford a website – consider if you should be in business and what your business priorities are.

Not having a website that refreshed at least every 18-24 months will date you as an expert in the industry. No expert in any industry would have a website that is not updated frequently.

On average a good website will cost you between $2K – $4K. For a full price list and menu or services. Just make sure that you are setting up your entire marketing funnel, not just your website.

We offer fantastic payment plan options so be sure to ask us about that.

Your website is not something you do in addition to your business.

It is the heartbeat of your business.

We guarantee that if you dedicate just one hour a day for a 7-10 days you will have a stunning website full of brilliant content to engage and motivate your potential clients to book more travel.

And isn’t that the goal? To book more travel?

That’s actually one of the many reasons that our clients choose us over a standard agency. We know travel and we know travel imagery. We provide our web design clients with FREE access to our image gallery.

Our gallery has the obvious gorgeous city and landscapes but we also know that travel is about people so we have a ton of people, food, culture, activities and more in the gallery.

We will download an unlimited number of Shutterstock images (you would have to pay $29/each if you were buying them yourself) so that we have the right images for your travel business.

All images that we download for your website are at our expense, not yours.

Well that’s all up to you! You have two options.

We show you just how easy it is to update your site by connecting you to a powerful series of how to guides for anything and everything you need for your website.

We recommend only changing text images and leaving any layout changes to us.

If you don’t want to maintain your website at all we are happy to do it for you for a small fee.

We hear you on that. Writing is not everyone’s strongest skill and knowing that about yourself is so important. It is vital that you can communicate your brilliance and core messaging to your audience.

We are certain that our Content Mangement System will help you to pull everything together. You’ll be pleased to know that our marketing packages now offer almost all of the content you need written by our North American based writing team. We invested in training them in Donald Miller’s StoryBrand and they do an amazing job. We will ask you to provide a small amount of content for us but don’t worry – it’s only what you know and are an expert at.

You’re in luck.

We realized a little while ago that asking a client for all of the content for their website was a terrible idea. Since 2009 we have never had a client that had everything written, organized and ready for us to receive at once. And it’s not a surprise.

Most Travel Advisors are planners and travelers at heart – not copy writers, marketing experts or designers. So we knew we needed to do something to help them out. We created a clever Content Management System that guides and supports clients in pulling together the content they know that they need – and more importantly the stuff they didn’t know they needed.

We have over 22 years of experience in the travel industry we know what your website needs to have on it to engage your visitors and lead them to contact you. So that’s where we start.

You’ll work with our talented (and super organized) Design Concierge Concierge who will support you, keep you on track and on time – and get all of your content organized for our design team. ALL of our websites are designed by Sandra McLemore.

Your domain name is the address that you give to people to find your website, also known as the web address or URL (uniform resource identifier – cause everyone knows what that is!?). NEVER let anyone, not even a web designer buy your domain. You must buy it yourself and our strong recommendation if you haven’t bought it is to buy it from Google Domains as they throw in the privacy settings for free and have the best support. Be sure to buy a domain name that is easy to say, spell and that you can legally tie to your business.

Hosting is like rent. It’s what you pay to connect your website to the domain name. We will run through hosting costs with you on our first call but you should expect to pay between $10-20 per month. That’s a whole lot cheaper than storefront rent!

Still confused? Think of it like this…your website is a car, your domain is the address you park it at and the hosting is the rent you pay to park your car there! You need all three.

Yes we do. But we’re a little different here when it comes to logos. Usually the first thing a new business does is to go out and have a logo designed and then try and design their whole website and corporate ID around it.

Our advice is that if you don’t have a logo right now, leave it until the end. We don’t believe in designing a brand around a logo. Your brand should be designed around your core messaging and your target market. After all, if your brand doesn’t speak to your customers, neither can you. Since the beginning of time brands have changed and evolved their logos, even the biggest brands in the world. So don’t get caught up on your logo. Let’s get to work on your website and let the logo happen later.

But when it is time… we are the perfect company to create your visual brand. We challenge you to find a design agency with more than 20 years experience working in the actual travel industry. As far as we know, we’re the only one!

Let’s make it easy and give you the preferred order of how we recommend your visual branding comes together:

  1. Get clear on your niche
  2. Identify your ideal client – age, gender, interests, values, travel preferences
  3. Name your business and give it a tag line
  4. Choose your colors and have your website designed by an agency that knows the travel industry – US!
  5. Have your logo designed by a professional graphics artist who understands your business. Giving them your website is the best brief. Our logo designs are stunning!
  6. Have us create you a marketing kit: social media banners, email signature banner, business cards, letterhead, with compliments slips, pull up banners and more.


Unless you are a trained graphic artist or web designer you SHOULD NOT do any of the steps 4 through 7.

DIY never ends well. It looks like DIY and your clients will know. You want clients to hire you for your expertise and not DIY their round world trip – so do the same.

Hire professionals. Be sure to hire professionals who can show you examples of their work, put you in touch with current clients to speak to and who KNOW TRAVEL.

Yes we certainly do!
Simply send an email to hello@cottammclemore.com and advise us that you want to work one-on-one with our custom logo designer and we will provide you with details for that service.

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