TRAVEL MARKETING & MEDIA

In the bustling world of travel, attracting potential clients and then turning their interest into solid bookings can sometimes feel like navigating through a maze without a map. As a travel agent, advisor or agency owner, are you finding it hard to draw travelers to your services (traffic problem)? Or

Do you know the difference between marketing and sales? Do know where one stops and the other starts? Do you know how they rely on each other? Using the analogy of a 4 x 100m relay, this episode will guide you through the dynamic process of turning potential clients into

I see you over there, lost in the jungle of social media algorithms and content waiting for that next booking to land in your inbox. Refresh.. refresh… still not there. Remember the days when your most challenging task was remembering airport codes and learning fare basis rules, not an Instagram

In this epsiode we are diving deep into the glamorous world of luxury travel. Ever wondered where to find those elusive jet-setters? We’ll talk about two tactics that ALWAYS work. The first is ads and the second is in person events. I give you brilliant examples of each and by

Website traffic and social media ads are incredible ways to target your audience, getting the attention of the audience you are looking for. You know you can run ads to target the following audiences: People who have visited your website (even specific pages) People who are on your email list

Choosing a host agency can be as tricky as packing a suitcase for a month-long vacation. With varying offerings, the quest for the perfect fit, reputation and trust considerations, support and resources, financial factors, and contractual agreements, it’s like navigating a travel maze. In this episode we talk about how

From fashion merchandiser to travel advisor! Join us in this episode as we chat with Amy Little, a travel advisor who crafts amazing vacations for curious travelers. Amy shares her insights on balancing life and her travel business while helping clients discover captivating destinations that match their interests. Get ready

  In this episode, we learn from your fellow travel advisor Shanell from Moonglade Travel. She generously shares how she creates the program for, markets, and sells her escorted group travel. Moonglade Travel is a luxury boutique travel company specializing in custom travel planning. Their specialties include all-inclusive Caribbean vacations,

  One day, somebody in a boardroom said this… let’s sell furniture to people and make them build it themselves. And let’s make them walk around the store following arrows so that they look at every single thing we want them to 🇸🇪 You see, IKEA had a plan. They

If Hashtags give you a headache, I think you’re going to love today’s episode. We’re going to talk all about what a hashtag is, and how I first truly understood hashtags. And I have to say it was a long time after hashtags came out that I started to truly

So if you have a lead magnet or if you have ever had a lead magnet and it doesn’t work in this episode, my friend is for you because I know that feeling. I know that feeling of finally wrapping your head around the need your business has to have

If you keep hearing the terms “lead magnet… freebie… give-away… free offer… IFO” thrown around and you aren’t sure what to make of it, it’s OK. In this episode, I’m going to lay it all out for you using a real example from my personal life.  I’ll break down exactly

Do you attract the wrong clients? Are you trying to persuade your audience to book different types of travel (the ones you want to sell)? Or perhaps you have no problem attracting new prospects but they end up ghosting you to price match your services, or they pick your brain

If you are exhausted by the social media game, this episode is for you. We sit down and have a real conversation about social media in this episode. I think you’ll be pleasantly surprised when and how I counsel you to go about your social media for your travel business.

Do you ever open your inbox and feel like you have been punched in the face by every masterclass, membership, workshop, conference, event, webinar, or FAM trip?! And here you are thinking to yourself… I don’t have the money or time to do all these things, but I KNOW I

As many of you know, I started my career in the travel industry as a travel advisor for STA Travel. I worked in a few of their branches before moving up to their head office in the UK. When I sold travel, we were paid commission on EVERYTHING, even domestic

🎶 (if you know the Fresh Prince of Belair opener, sing along in your head) Now this is a story all about how My life got flipped turned upside down And I’d like to take a minute, just sit right there I’ll tell you how I became …. a profitable

A specific quote keeps popping up everywhere I go right now. I saw it on Pinterest and then in a notebook in Homegoods. Now it’s my ride-or-die quote sitting front and center on a post-it note in my office… You can do anything, not everything. I love it. I then

  Do you know the most common mistakes that travel advisors make when they’re first starting? They try to sell *ANYTHING TO ANYONE* and end up selling very little. It feels counter-intuitive to say not to sell when starting, especially when you have bills to pay. As they move further

When people (like you) see my business, I’m sure many assume it was always like this… glamorous, big, profitable, and fun. But just like every business owner and entrepreneur, I started with the following: Zero followers Zero subscribers on my email list (I didn’t even know what an email list