How Pinterest Helps Travel Agents and Advisors Drive Daily Website Traffic
- Sandra M
- Apr 4
- 5 min read
Updated: 5 days ago
If you’ve ever felt like your marketing efforts disappear as soon as you post something on social media, you’re not alone.
You write a blog post. You share it on Instagram. You maybe post it to a Facebook group. You add it to your LinkedIn page.
And then… crickets.
Most platforms are designed for short-term attention.
You get a brief window—maybe a few hours or days—for your content to perform before the algorithm moves on.
If you weren’t online at the right time, too bad.
The shelf life of your hard work is painfully short.
Pinterest? It works differently. It was built to give your content long-term, compounding visibility—and it starts by sending traffic directly to your website.
Let’s take a closer look at how Pinterest helps travel agents and advisors bring consistent traffic to their sites—and why Pinterest’s daily email to users plays a huge role in boosting your visibility.
Pinterest Is a Visual Search Engine—Not Social Media and it's the most powerful but underused tool for travel agents and advisors
This is the most important thing to understand about Pinterest: It isn’t a social media platform.
It’s a search engine—just like Google—but with images.
This means people aren’t scrolling for entertainment (like on Instagram or TikTok). They’re using Pinterest to search for ideas, inspiration, and answers.
Travel is one of the biggest categories searched.
Examples of real search queries Pinterest users type every day:
“Italy honeymoon itinerary”
“Best river cruises in Europe”
“Family-friendly resorts in Mexico”
“What to pack for a safari in Tanzania”
“Where to go for a romantic Christmas vacation”
These users aren’t passively browsing—they’re actively planning.
When you post a blog on your website and create pins that link back to that blog, you make your content available to travelers who are already searching for the exact thing you offer.
How Pinterest Sends Traffic to Your Website
Here’s what happens when you use Pinterest correctly:
You create a helpful blog post (like a packing list, destination guide, or cruise comparison).
You design 3–5 visually appealing pins for it.
You add keyword-rich descriptions and link each pin to your blog.
Pinterest indexes the pins based on your keywords and categorizes them.
When someone searches for something relevant, your pin shows up.
They click your pin… and land directly on your website.
Pinterest’s whole model is designed to get users off the platform and onto your site. That’s a big contrast to Instagram and Facebook, where the goal is to keep people in the app as long as possible.
And here’s where it gets even better…
Pinterest Sends Out a Daily Email to Users—And That Can Include YOUR Pins
Every single day, Pinterest emails millions of users with personalized content suggestions.
If you use Pinterest, you’ve probably seen these emails:
“New Pins for Your Italy Trip”
“Pins You Might Love”
“We Found New Ideas for You”
These emails are based on the user’s previous searches, saved pins, and browsing history. Pinterest uses this behavior to surface pins that are most relevant to them.
So if someone has saved honeymoon ideas or travel itineraries—and your pins match that topic—your content could be featured in their daily email.
That’s huge.
Unlike most platforms, Pinterest promotes you:
👉🏽 They push your content to people who want it
👉🏽 They deliver it via email (not just an algorithm feed)
👉🏽 Your website gets clicks from highly interested users
👉🏽 You didn’t have to run an ad or chase engagement
Pinterest’s daily email is one of the few places your pin can be handpicked and featured automatically—simply because it’s relevant.
And unlike a Facebook post or Instagram story, which disappear quickly, a pin that performs well could be featured again and again, bringing you traffic weeks or even months later.
Why Travel Content Performs So Well on Pinterest
Pinterest users are planners.
Most are looking ahead—at their honeymoon, their family vacation, or their dream destination. That makes travel content ideal for the platform.
Evergreen topics that consistently perform:
“Top 10 Resorts in the Caribbean for Families”
“Best Time to Visit Egypt: Month-by-Month Breakdown”
“Danube vs. Rhine River Cruise: Which Is Right for You?”
“7-Day Romantic Italy Itinerary”
“How to Plan a Christmas Market River Cruise”
These kinds of posts never go out of style. And since Pinterest shows users results based on relevance, not recency, a pin from last year can still drive fresh traffic today.
Pinterest Works Even If You Don’t Have Followers
This is one of the biggest misconceptions travel advisors have:
“I don’t have any followers, so my pins won’t get seen.”
That’s not how Pinterest works.
You don’t need followers to get traffic. You need keywords and valuable content.
Pinterest doesn’t prioritize content based on follower count. It shows pins based on how well they match a user’s search.
So if someone types “best cruises for food and wine lovers” and you have a pin with that exact phrase in the title or description, it can show up whether you have 10 followers or 10,000.
The Cumulative Power of Pinterest Traffic
Pinterest traffic compounds over time.
A pin you post today can gain traction next week, then spike in three months during planning season, and then pop up again next year if it’s evergreen.
Compare that to platforms like Instagram, where:
A story disappears in 24 hours
A post gets most of its traction in the first 48 hours
Your best-case scenario is a few likes and comments
Pinterest rewards content longevity. Your pins get better over time, not worse.
It’s a platform where your effort actually builds a foundation, not a fleeting moment.
Want to Make Pinterest Work for You?
Here’s how travel agents and advisors can start using Pinterest to drive daily traffic:
Write Blog Content That Solves Real problems.
Think: “How to Choose a River Cruise in Europe” or “Top 5 Honeymoon Destinations with Overwater Bungalows”
Create Multiple Pins for Each Blog Post.
Use different headlines, keywords, and visuals.
Use Keywords That Match What Travelers Are Searching For.
Pinterest is a search engine. Keywords matter more than hashtags.
Link Each Pin to a Specific Blog Page.
Don’t send users to your homepage. Match the pin to the exact topic.
Stay Consistent (Even Once a Week).
You don’t need to post daily. A few strategic pins per week can grow over time.
Final Thoughts: Pinterest Is Your Long-Term Traffic Partner
Pinterest isn’t just another platform to manage. It’s a quiet powerhouse for travel agents and advisors who want to generate leads without having to show up every day.
It brings together the best of both worlds:
👉🏽 A platform where content keeps working
👉🏽 A discovery engine that actively promotes your pins
👉🏽 A daily email that could feature your content in front of ideal clients
👉🏽 A simple way to repurpose blogs, lead magnets, and trip inspiration
If you’re ready to create marketing that works while you sleep, Pinterest is your ticket. Check out our next series of FREE Pinterest masterclasses on our EVENTS page.
Comments