How to Turn Your Blog into a 24/7 Marketing Machine with Pinterest
- Sandra M
- Apr 5
- 4 min read
Updated: 4 days ago
A Step-by-Step Guide for Travel Agents/Advisors
If you’ve taken the time to write a blog—whether it’s a helpful guide, a destination highlight, or a trip-planning checklist—then you already have the foundation of a powerful marketing tool.
But here’s the truth:
Publishing a blog isn’t enough to drive traffic.
You need to promote it in a way that keeps bringing in readers—week after week, month after month.
That’s where Pinterest comes in.
While social media gives your blog a short burst of attention (usually 24–72 hours), Pinterest is designed to make your content discoverable long after it’s been published.
It’s one of the only platforms where a blog post you wrote in January can still drive traffic in July… and again next year.
In this guide, we’ll walk through how to turn every blog you write into a 24/7 traffic and lead machine using Pinterest.
Why Pinterest and Blogging Are a Perfect Pair
Pinterest is a visual search engine that rewards content connected to valuable, helpful resources.
And what’s one of the best resources you can offer as a travel agent/advisor?Your blog.
Whether you're writing about:
Danube River Cruises in spring
Honeymoon itineraries in Greece
Family-friendly resorts in Mexico
Luxury rail journeys through the Rockies
Your blog content can help travelers make decisions—and Pinterest helps them find it.
The Blog-to-Pin Funnel: How It Works
Here’s what this strategy looks like in action:
Write a blog post that solves a problem, answers a question, or inspires a trip.
Create multiple pins that link to the blog post, each with different angles and keywords.
Publish and schedule the pins to boards optimized for search.
Pinterest users searching for related travel ideas find your pins, click, and land on your blog.
Once on your blog, they join your email list, download your guide, or book a consultation.
That’s your Pinterest-powered funnel.
It starts with content—and ends with connection.
Step 1: Write the Right Kind of Blog Post
Before you can promote your blog, you need to make sure it’s actually valuable to your audience.
The best-performing blog content for Pinterest is:
Educational or inspirational
Specific and keyword-driven
Evergreen (not overly date-sensitive)
Visually rich (images help!)
Great Blog Post Ideas for Travel Agents/Advisors
“5 Best Ocean Cruises for Food & Wine Lovers”
“How to Plan a Christmas Market Cruise in Europe”
“Top Family Resorts in Costa Rica for Kids Under 10”
“Beginner’s Guide to Hiking the Canadian Rockies”
“Romantic Getaway Guide to the Amalfi Coast”
Each of these topics solves a problem or fulfills a dream—which is exactly what travelers search for on Pinterest.
Step 2: Create Multiple Pins for Every Blog
The biggest mistake travel agents make is creating one pin per blog and calling it done.
You should be creating 3–5 pins per blog, each with:
A different headline or angle
A different graphic style
Different keyword targets
This gives Pinterest more data to work with—and helps your content show up in more searches.
Example: “Best Italy Honeymoon Itineraries”
Pin 1: “7-Day Italy Honeymoon Itinerary: Venice, Florence, Rome”
Pin 2: “Where to Go on Your Italy Honeymoon”
Pin 3: “Italy Honeymoon Planning Guide (With Sample Itinerary)”
Pin 4: “Romantic Italy Trip Ideas for Newlyweds”
Pin 5: “Planning a Honeymoon in Italy? Start Here”
Each of those can link to the same blog post, but appeal to different search terms and interests.
Step 3: Optimize Each Pin for Search
Pinterest works like Google. If your pins are vague or have no keywords, they won’t be found.
To make your pins searchable:
Use vertical graphics (2:3 ratio, like 1000 x 1500 px)
Write keyword-rich titles (what would someone type to find this?)
Add a clear pin description using variations of your main keywords
Link the pin to the exact blog URL, not just your homepage
Tip: Use a tool like Pinterest Trends or Pinterest’s own search bar to see what people are already searching.
Step 4: Schedule Pins Consistently
Pinterest rewards consistency—but that doesn’t mean daily stress.
You can use Pinterest’s native scheduler (or a trusted tool) to post pins regularly.
For each blog post:
Schedule your 3–5 pins over 2–4 weeks
Pin to multiple relevant boards (e.g., “Luxury Cruises,” “Romance Travel,” “Italy Trips”)
Rotate and reuse pins later in the year, especially for seasonal content
Once scheduled, your pins continue working in the background—driving traffic for months or even years.
Step 5: Use Your Blog to Capture the Click
Pinterest will bring people to your blog.
But once they’re there, you need to capture them.
Make sure every blog includes:
A lead magnet (free guide, checklist, quiz, etc.)
A link to your trip consultation form
Internal links to other helpful posts
A clear call to action near the end of the post
The goal isn’t just to get traffic—it’s to convert traffic into leads.
Bonus: Build a Blog + Pinterest Calendar
One of the easiest ways to stay consistent is to plan your content in themes.
Here’s an example of a quarterly content calendar:
January–March
Blog: “Best Spring Cruises in Europe”
Blog: “Traveling to Egypt in May: What to Know”
Blog: “How to Pack for a River Cruise”
April–June
Blog: “Top Destinations for Honeymoons in 2025”
Blog: “7 Best Family Resorts with Water Parks”
Blog: “Ocean vs River Cruises: Which Is Right for You?”
Write → Pin → Schedule → Capture leads.
This system works over and over again.
Final Thoughts: Pinterest Makes Blogging Worth It
You already know blogging helps build your authority and trust with potential clients.
But if no one is reading your posts, they’re not working for you.
Pinterest is the secret ingredient that turns your blog into a lead-generating machine.
It takes the content you’ve already created—and makes it visible, searchable, and useful to your ideal clients at the exact moment they’re planning their next trip.
Want to Learn How to Do This the Easy Way?
At Travel Marketing & Media®, we teach travel agents/advisors how to build a Pinterest strategy around their blogs and lead magnets—without the guesswork.
Join our free Pinterest Masterclasses (held twice per year) to learn:
How to turn blogs into pins that convert
What kinds of blog topics drive the most clicks
How to schedule content without burning out
How real advisors use Pinterest to stay fully booked
Visit our events page to find the next session.
Start turning your blog into a marketing machine that runs while you sleep.
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