WEBSITE IN A WEEKEND
A good website will convert a visitor into either an email subscriber or an appointment, phone call, or email.
Anything less than that… your website has failed you.
How many of these statements ring true for you?
Is your website…
This is usually a result of DIY gone wrong. No matter how hard you try, even buying a template and a course, DIY websites will always look DIY.
In the same way, you want people to use you for your expertise, you should use an expert for your website.
With our help, you’ll never feel embarrassed to send someone to your website again.
You’ll feel proud, excited, and confident about the experience they will have.
This is common for travel advisors who are given websites to customize from their host agency. Because it wasn’t built for your travel business it is generic.
It has generic travel images, generic copy (words), and generic pages. It shouldn’t be that way.
Your website should only show the destinations and experiences of the type of travel you want to sell.
It shouldn’t send your visitors away from your website. It should convert them to appointments and email subscribers.
If your site is controlled by someone else, if it has ads on it, if your email list is marketed on “your behalf”, you don’t have your hands on the wheel of your own business.
As a business owner, you need to control the narrative of your business which means having the capacity to change 100% of your website 24/7.
If you change host agencies or become an independent travel advisor, take your website with you and you won’t start from scratch.
Most travel advisors (around 99% of the ones that we know) hate their websites.
They are either embarrassed by it or say that it doesn’t reflect the type of travel that they want to sell.
They want a website that reflects the type of travel they want to sell and one that attracts the type of clients they want to work with – their ideal client.
A perfectly clear core message (elevator pitch) that you can tell the world with confidence.
A stunning visual brand board that you can share with new team members as you onboard or outsource, ensuring that new content and assets are created with consistency.
An entire website of copy (content) written with our high converting framework based on the Storybrand method and adjusted to travel consumers.
The confidence to use our writing framework when you sit down to write social posts, emails, or marketing materials moving forward. The tactics and skills you will learn will serve you for many years to come.
A beautifully laid out website that is ready to connect as soon as you are. It will have images (provided by us, chosen by you) and copy that is in direct alignment with your sales goals.
Clarity on how to move forward with editing your site when you need to. You’ll know how to add new content such as blogs/articles, podcast episodes or videos, pages for group travel or make simple edits.
It makes zero sense to have a website that doesn’t work. Not only is it counterproductive. It actually does your business harm. It’s like having a bad storefront, only it’s open 24/7 for the whole world to find.
If you aren’t currently getting enough bookings, not having a high converting website is your first problem.
If you are getting enough bookings, but are getting the wrong type of clients, your website is also hurting you.
Every travel advisor should have a website that reflects their niche and attracts the type of traveler that they want to work with. Isn’t that a basic business right? Yet our industry doesn’t set you up that way. It’s time you took control of your business.
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In just one weekend you can have a new website for your travel business.
In just one weekend Sandra and her team will walk you step by step through the process of creating a breathtaking travel website.
SIGN UP CLOSES: Wednesday July 1 (or when all 22 spaces are filled, whichever comes first)
LIVE EVENT: Saturday July 9 and Sunday July 10
By the end of the weekend you will have completed the following tasks with our expert support and guidance:
We hear this often. Firstly, know that you’re not alone.
We love that host agencies and franchises set up travel advisors with websites because otherwise most of you would have nothing at all.
But here’s the problem… the website you are given likely has one or more of the following chellenges:
$1947 (full payment, 3 monthly payments, or 6 monthly payments)
The layout we begin with was designed by Sandra McLemore. It is a hybrid of Donald Miller’s StoryBrand framework (Sandra traveled to Nashville to study in person with him) and Sandra’s 2 decades of travel industry experience. While you start out with the same foundation as other travel advisors, the end result is uniquely yours.
Want to see what the layout will look like? Here’s an example
Our team of writers and designers will be on standby during the breakout sessions to provide support and answer any questions. The maximum number of travel advisors in your breakout pod will be 11 which means unlike our HUGE training events, you’re going to get a lot of attention.
We specifically build websites on the Wix platform due to its ease of use. If you’re a visual learner you’ll love their online knowledge base and YouTube tutorials for additional support.
Because you will be so hands-on building your website, we have no doubt that you’ll be able edit and manage your site, or hire someone to do that.
Website in a Weekend will be held on Saturday July 9 and Sunday July 10, 2022. It will not be recorded as it is a LIVE interactive workshop event with hands on sessions and real time coaching. It just doesn’t work as a replay. If you cannot attend this weekend you can join the waitlist for our next one later in the year. Prices are subject to change, and a date has not been set. You will be required to pay the workshop price increase.
You do not need to have website building or any coding experience however you do need to be comfortable with basic computer skills. If you can currently navigate programs such as Google Drive, Canva, Travefy, Windows, Microsoft Office, you will be fine. If you struggle with those, this might not be for you.
WIX. It is 100% fact that no search engine has preference for any platform over the other. When it comes to choosing a platform you need one that matches your skill set. While WordPress has the capability to get fancy with plugins and themes, it also has an incredible learning curve that takes months/years. You can become comfortable with WIX in a matter of minutes. WIX also has a support department and WordPress does not. Support is important once your site goes live.
While you start out with the same foundation as other travel advisors, the end result is uniquely yours. Once your visual branding (colors, logo, font pairings), images, and copy (content) are added, you’re looking at a different website.
The navigation and layout stays the same, but if you look closely at airline, hotel, bank or department store websites, they are all the same.
Why? Because the layouts work. They are what consumers expect and need to see in order to convert visitors into paying clients.
Yes, you will be sent a few videos to watch and a small number of non-technical tasks to do before the event. They should take you no more than 2-3 hours total time.
$1947. This is an absolute steal because not only are you getting your website up and connecting in record time, you’re getting two days of coaching and mentorship from Sandra and her team that will serve you for many years to come in your travel business.You will be able to add pages to your website and confidently write copy and choose images.
Yes. If you need a 3 month or 6 month payment plan, we offer those.
Yes, You need to be signed up by Wednesday July 1st or before all 22 places are filled, whichever comes first.
Yes, 22 places. In order to keep the group small we have limited the number of attendees. This allows for small breakout pods and for Sandra to have visual contact with all attendees.
The only reason you would get stuck on Day 1 is if you choose to not make a decision or start overthinking your business. Sandra will guide you through the process and you can always circle back and change your copy (content) later on. As long as you keep moving forward you won’t get stuck. On Day 2, as we start to lay out the copy and images on the website, we move slowly. You shouldn’t get stuck but if for any reason you do, there will be group breakout sessions with a designer as well as your 1:1 support pass that you can use later that week. WIX support is extremely helpful and supportive and usually problems can be fixed within a few minutes.
Yes, you will receive two 1:1 support passes to use after the live event. One is a table read with a TMM writer. Use this session to review the website copy you wrote in the live event and make changes. You also get a 1:1 support pass with a designer to help you with anything you might be struggling with.
Because you play such a big role in the creation of the site you will confidently be able to edit it yourself. If for some reason you choose not to, feel free to have an assistant do it for you. We strongly recommend that they do not change the layout at all and only add new content for you.
WIX will. When your site is done you will connect the domain (www.yourwebsite.com) to your host. WIX hosts all of the websites itself which makes it really easy. Unlike WordPress websites, you don’t have to do weekly or monthly maintenance/updates. WIX takes care of it for you.
Yes. The hosting is a monthly fee that you will pay directly to WIX when you connect your site. It’s around $13/month. There is also an option to pay annually. You should already have your domain. If you do not, we recommend buying it from Google Domains. It will cost you $12/year. There will be no other costs to run your website. You will need to invest in marketing your business.
You’ll need to promote your website to drive traffic to it. The biggest mistake that all website owners make is that they don’t promote their business. They create a website and make a few posts to social media thinking that’s all they need to do. You need a high converting marketing funnel. If you don’t know how to do that, don’t worry. We can teach you how. It won’t be in this course but it’s what we specialize in at TMM. We suggest investing in our online signature course Travel Marketing Revolution and also joining our membership. And of course don’t forget to check out our podcast.
We suggest adding content to your website weekly, either a new podcast episode, blog/article or video that shows off your expertise and authority.
No, we simply won’t have the time to teach the background, the strategy, and to create one. Instead, we will create a space for your visitors to opt-in to your email list, set up your opt-in form, and create your welcome email. Then, when you have your lead magnet ready, you’ll simply replace the wording on the opt-in form and welcome letter – they will already be set up for you.
No. Recording of the event is prohibited and there will not be a replay. This is a live event where like-minded business owners will work together on their individual businesses. For the privacy of each attendee, the event will not be recorded for distribution. TMM may record the event for team training and improvement purposes only. But don’t worry, we will provide you with plenty of direction, support, and coaching to get everything done. You won’t need a recording!
She specializes in blogs and articles about family and home but has a passion for travel.
When she’s not working, she enjoys time with her husband, three (adult) children, and five pets. She and her family live in a beautiful area in Maine with no shortage of things to do!
Hawaii, Italy, and Australia
Cheeseburgers and fried chicken (not healthy, but I don’t care – yum!)
My husband and children
Tawney loves all things outdoors and treasures time with her friends and family. In her down time she takes advantage the beautiful near by mountains and lakes while indulging in great fishing trips!
She loves her family and friends and a great family vacation!
My Children and my Husband
She has spent over a decade in the Administrative world and has a knack for order and direction. She is our go-to for a wide array of services. If she doesn’t have the answer she’ll find it or get you to the team member that does!
Jeanna enjoys time with her family (which includes a 13 year old Yorkie), being out doors and bringing old objects back to life. She also has a passion for volunteering in her community.
I proudly provide services as Travel Marketing and Media’s business manager. Leading our concierge’s, creative team, and content production for Social Media Solutions as well as work with VIP clients and organize events for Sandra.
Germany, Iceland and Norway.
Mexican, Italian and Thai food.
My Family and friends for sure, life just wouldn’t be as great without them and a special shout out to my husband who puts up with me!
Svetlana is known for her detail-oriented nature and her desire to learn. She is multilingual, enjoys yoga, new experiences, and loves travel!
I make sure our clients get answers to their questions and get to the right courses at the right time
All around Seattle, Vancouver, and Anchorage
Anything-raw vegan with a steaming hot mug of pure cacao
As a North Carolina native, Emily spent most of her summers on the coast so her love for the sea and adventure developed at an early age. Since moving to New York, Emily has built a career around travel and looks forward to exploring more of Southeast Asia and South America in the future.
Freelance writer for social media, websites, destinations, and blogs.
Vietnam, Australia, and Costa Rica!
Anything Italian and a really good cheeseburger!
Family and my friends/travel buddies!
Tasnia is an avid traveler who provides writing content for travel businesses. She acquires extensive experience as a writer and brings her passion of travel and creative writing into Travel Marketing and Media.
I’m a Freelance Creative Writer.
Verona, Italy & Santorini, Greece have my heart.
My favorite food consists of cheese, or anything spicy.
My favorite people in my life include my family, friends, and my cat Macy!
When she’s not making beautiful websites, Dana enjoys spending time with her husband and young daughter. She’s always looking to plan their next road trip or outdoor adventure, and can’t help but be expired but the amazing destinations she learns about through her work every day.
I help bring the client’s business to life by crafting stunning websites and marketing pieces to showcase their unique travel services.
My travel bucket list right now is focused more on domestic destinations. I want to see more of our beautiful country–the Rockies, the Grand Canyon, the New England coast, the Florida Keys, and Hawaii just to name a few!
I love all different kinds of foods but right now I’m really digging Mediterranean flavors. Give me all the garlic and all the spices!
My favorite people in my life are of course my husband and daughter, my parents and siblings, and my dog Lucy!
Not only does Anthony co-host some of the video related Power Sessions with Sandra, but he also created an incredible course for travel bussinesses showing them how to use video to increase their sales.
If you’re lucky you’ll also catch him at a travel conference on stage or in our booth.
I direct and produce video content for travel suppliers such as cruise lines, hotel chains, associations, consortia, host agencies, and tour operators. My expertise is in interviewing and storytelling and the content that I produce is an excellent investment for suppliers as they can use it for many years to come. I travel with a film crew to the suppliers and we also travel to destinations to capture photos and videos to build supplier media libraries.
Snowboarding in the Swiss Alps, exploring the South Pacific islands where my wife’s family is from, a safari with my son and wife in South Africa, and a first-class train adventure somewhere exotic.
Japanese, Thai, Italian, Greek
Not surprisingly…. Sandra and Houston! I also have amazing parents, family, and friends in every corner of the globe that I am grateful for.
In the meantime, as a travel content editor, Jonnelle helps to deliver clean and engaging content to our travel agents.
She enjoys reading, writing, and spending time with her family, and she savors opportunities to have new experiences, big and small.
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While his degree may be in journalism, he spends most of his time focusing on blogs and social
media writing for clients in various industries. When not writing, Matthew also spends a large chunk of his time working in education. He divides his time between working in the classroom and helping to run before and after school childcare programs. In his free time, he can be found reading, crafting, and keeping up with all things pop culture (just not the Kardashians).
Cyprus, Prague (Again), Argentina, Australia
Vegetable Lasagna, Any kind of soup, Hummus, Chex Mix
My parents, but specifically my favorite travel companion, my mother.
Charisse has a wealth of administrative knowledge and experience. She’s from North Carolina, and has a really calm demeanor yet is eager when it comes to her work.
Learning the ends and outs of the web design process, responding to questions and concerns from clients.
Johannesburg, North Holland, Alaska
My mom, my sisters, my cousins, and my friends from H.S/College.
In her spare time she enjoys spending time with her family, listening to music, and playing video games. She lives in suburban Chicago where she has lived all her life.
I write blog posts and create destination guides.
Ireland, Australia, Italy, a Caribbean cruise
Spicy chicken, grilled steak and potatoes, pepperoni and sausage pizza
My husband, twin daughters, and my awesome group of friends
Angela brings a lifetime, literally, of writing and travel experience to the team. She has traveled to more than 30 countries—and has lived in four of them.
Create high-quality content
Antarctica, the Galapagos, Egypt, Slovenia and Patagonia are currently at the top of the list, but I want to go EVERYWHERE.
Anything with avocado
Family and friends, of course! Especially the ones who join me on epic travel adventures…some of whom I met on epic travel adventures.
Kelsea is one of our 4 amazing concierges providing excellent service to Travel Marketing and Media Clients. She brings 10+ years of experience and also assists in project management. She is always up for a challenge and looking to get things done!
I am a Client Concierge and I make sure we keep our advisors happy!
Next time I’m able to travel internationally, I’ll be crossing Greece off my list
Mexican street tacos with lots of cilantro and lime
My partner, Cait and my hound/beagle mix, Chester.
Always up for a new adventure and learning more about what the world has to offer. A laid-back and caring individual that loves spending time with her family, playing guitar, reading, and solving puzzles.
I’m a Graphic Designer and Design Support for Travel Marketing and Media. I help create websites and other graphic elements, as well as helping my other team members. I also work with other clients creating UI and digital content on many platforms.
Italy, Maldives, and Australia.
I love smoked salmon and cream cheese on a croissant, sushi, watermelon, any warm homemade food, and a cup of matcha latte any time.
My family is my everything. All I do is for them. My partner holds the most special place in my heart, as I can’t see myself without him.
Orestes is the lead on Wordpress development projects. He possesses 10+ years of experience working with companies to bring their ideal online presence to life, with clientele ranging from small business owners to large travel brands.
Build all the Wordpress websites.
Scotland, Ireland and India.
Mexican and Italian.
My wife, kids and family.
Jordana brings 17 years of travel industry experience to the team. She’s traveled to 80+ countries, spends every spare minute she can exploring her local mountains, and is the proud Mother of an adventurous, globetrotting little human.
Copy shop Writer
Singaporean Chicken Rice
My son, my Mom, and my community of girlfriends
Hannah joins our group with a skillset packed with design, social media and communication roles. She supports our team in any way she can and has an extensive background in all things marketing.
Jacqueline herself is an avid traveler and brings exceptional experience to the team with her digital marketing, branding and operations. In her own words she is always looking to add new skills to her arsenal!
I’m one of TMM’s Marketing Coordinators
Everywhere I haven’t been! Top of my list is Finnish Lapland, Egypt, South Africa, and Antarctica
The 3 P’s: Pizza, Pasta, and Popcorn, plus Rack of Lamb and anything Wild Boar
I just got married (Yay for being a COVID-Bride) so my husband, my family, my friends who are really family. I’ve lived around the United States and have been lucky enough to find a really incredible group of people to laugh with, talk to, go on adventures, and just love each other.
Es is a creative digital designer. She enjoys creating and designing websites and graphics. When she’s not designing websites, she’s hiking and enjoying the outdoors.
Wordpress and Wix Website Designer.
Thailand, Mauritius, and Mozambique.
Malva pudding – A caramelized sweet cake soaked in creamy syrup and typically served with custard, but I like mine with vanilla ice cream.
My family and my friends.
In my free time, I’m a musician (pianist/vocalist/guitarist) and photographer while looking for opportunities to go hiking, travel, and read, especially about psychology. I love to visually bring clients dreams to life!
As Design Lead and one of Travel Marketing and Media’s designers, I help manage the design team while designing websites, logos, and marketing kits for clients. With an MBA, I have over 20 years of experience in marketing and design, including over 10 years managing a marketing firm.
Scotland, Ireland, Switzerland, Africa, Thailand, Alaska, Montana
mango, pineapple, jalapeno, spicy Thai or Korean and BBQ (especially Kansas City BBQ brisket burnt ends), I also love to cook and try new foods!
My fiance, family and my 15-year old rescued pomeranian chihuahua Casper
Sandra created Travel Marketing & Media, a marketing agency for travel business owners who want to create a consistent stream of new clients so that they can have a wildly profitable travel business that brings them joy.
She speaks regularly at travel industry events around the world and in 2021 will launch her new travel magazine & travel accessories collection.
Sandra is also the host of Travel Market Report TV, the travel industry’s leading trade publisher, and the travel expert featured on Daily Mail TV, CNN, BBC World News, ABC, morning TV shows, and talk shows.
I create and teach our signature online course, our masterclasses, workshops and host the Travel Marketing Townhall meetings. I also provide webinars and keynotes for host agencies, consortia and large travel industry events.
South Korea, South Africa, a river cruise, Sri Lanka, a world cruise!
Vietnamese, Thai, Italian, Japanese.
My husband Anthony, our baby Houston, my Goddaughter Nomi, and all of our amazing friends and family. We have an amazing village. And of course I’ll always love Oprah, Amy Porterfield and Donald Miller.